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Considering the development and advancements in the field of technology and the world of business, traditional marketing solutions cannot be considered as effective for today’s businesses. Hence organizations are trying to look for new and innovative ideas for marketing…
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Download file to see previous pages 2014).
Content marketing targets attracting and retaining the customers of a business through continuous creation and development of content which are focused on changing the behaviour of the consumers (What is Content Marketing? 2014).
The contents for content marketing have to be in association with the particular needs of the business, which would essentially vary from one company to another. Hence in order to achieve successful content marketing, the goals of the business have to be clearly set and planned (Baer, 2014).
This step involves identifying the audience to whom the content would be targeted. There should be a particular aim of the execution of a particular content. Hence in this step, the business organization needs to identify the aim or the purpose that the business wants the content to fulfil (Baer, 2014).
This is the step where the business needs to identify what it is producing, when, and for whom. This is extremely important since the content will have to be based on this information. The information and the audience have to be connected through the content being developed (Baer, 2014).
Atomization would involve considering a key or a major idea related to the business, and executing smaller contents from the big concept. This is a form of reinvention which would help the business to create innovative contents for its purpose of marketing (Baer, 2014).
This step suggests that the content marketing needs to be marketed by the business. Contents cannot be just created and people be attracted. Content executions will have to be created such as the product, and they will be required to be launched in the market like a business would do with a product. Integrated marketing tactics need to be followed for this purpose to bring the contents in front of the public (Baer, 2014).
Contents are more effective for marketing if they are measured. By this it is meant that the business needs to measure ...Download file to see next pagesRead More
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