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Marketing News Journal #2 - Essay Example

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This is not the digitalized technology where you view juts the menu but you get to order your food in advance. It is the new Taco Bell’s order-ahead app (Wong, 2014)…
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Marketing News Journal #2
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Download file to see previous pages Who would not like to arrive in a store and not have to queue to make orders and then have to wait in the same queue to pick up the order after a hard day of work or study. I know I would be thrilled to arrive and have my order ready to go. This is what Taco Bell’s new order ahead app is all about. Customers download the app and when they want food from Taco Bell, they simply make their orders in their nearest chain store and go pick it up. In order to avoid getting cold food or having to wait for long before the food is prepared, the app allows the customer to inform the store as they arrive in order to have their order prepared and ready to go. The other good news is that the customer does not even have to leave their car to go pick up their order, it is brought to them. This is another positive addition in their customer service and it is a welcome relief to many.
Those are not the only good news concerning the app, here is the better news. The app provides more food option on their menu that is not present in the physical store menu. This will provide a wide range of selection of the food, making special order of what is to be increased, reduced or completely eliminated from the menu. Those who are keen on their calorie intake are also mot left behind as they have a calorie counter on each food order and hence one can be able to monitor their calorie intake. This Taco Bell app is therefore welcome by even nutritionists and medical health professionals that have been trying to get the American people to reduce their calorie intake and eat healthier foods to reduce the high rate if obesity in the nation. People will be able to follow this and try eating healthy in the future as long as they continue making their order online.
Taco Bell serves Mexican food of tacos and burritos which is a way to promote the Mexican culture in the ...Download file to see next pagesRead More
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