The sport gets its due share of media attention and requisite funding from sponsors. The use of public relations as a sports relationship management tool is evident in soccer. Beyond soccer, the use of public relations in…
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While the paper revolves around cricket clubs, the author has repeatedly referred to soccer as a means to compare the two sports on issues of popularity and funding.
At the outset, the author highlights the fact that the traditional structure of cricket does not have a wide appeal. However, the Twenty20 format has the potency to attract a range of different publics; sportspersons, spectators as well as sponsors. The advent and rise of Twenty20 cricket occurred during the course of the present research which spanned from September 2002 to April 2003.
The selection of these two clubs for study makes academic sense since the Durham CCC is a young modern club while the Yorkshire CCC is one of the oldest and most successful clubs in the region. The paper has thus been enriched by taking inputs from two sports organizations that are culturally and ideologically very different.
The paper elaborates the research methodology used for the study. The research is based on qualitative primary research carried out in UK. For the purpose of the study, the author conducted face-to-face as well as telephonic interviews with numerous personnel including Vicky Laverick, Public Relations and Marketing Executive, Durham CCC and Liz Sutcliffe, Marketing and Sponsorship Manager, Yorkshire CCC. Inputs given by the various personnel associated with cricket form the core of the study. The researcher also used secondary research; texts, journals and other published sources to gain insights of the subject.
The author has detailed the study findings at length in the paper. The study established that the biggest impediment to the use of public relations in cricket was the lack of funds. The paper is comprehensive in the sense that it also provides solutions to the problems that it has pinpointed.
The author is of the opinion that England and Wales Cricket Board (ECB) should act as the ‘head office’ and all 18 county clubs of UK should
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Despite apparent contradiction of this approach to the Realist paradigm, Liberal Insitutionalism might provide the shift that can bring about an end to the stalemate in resolving the problem around Iranian nuclear ambitions. (Question 3) Nixon doctrine, applied in the 1970s during detente, is a good example of how incorporating Liberal Institutionalism into foreign polices can be constructive and successful (Question 4).
Name: Title: Date: Professor: Personal Statement for Public Policy The area of public life that I have high interest of contributing in is the field of international business and regional development. This is informed by my previous personal experiences in the field of China-Latin America business relations and the challenges of cross-cultural trade.
They can express their hatred or support for their favorite leaders in front of the whole world and an individual can also change his perspectives or beliefs under the influence of media. This shows the strong position of media and journalism in our times! I have a keen
On the same note, my qualifications will be elaborated and comprehensively discussed in the subsequent sections.
It is worth noting that, I am applying for this position for the sole reason of serving the general public. In
A true democracy may be either participatory or deliberative. For instance, in some countries, this form of governance allows three forms of actions which involve the members of the public. These are referendum, initiative, and recall. Referendum entails voting to