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Then with the changing trends EBay also changed its marketing strategy by expanding the scope of business and acquiring different foreign dot.com sites. It also came up with EBay stores. All these strategies were very successful for EBay until 2006. In the year 2007 recorded a slowing down in growth for EBay as the company stopped innovating and consumer behaviors are also shifted towards a new way of online shopping. As the three years revival strategies the then CEO Donahoe prescribed some medicines like reducing of top level hierarchy, moving from auction dependency to secondary market and divesting from non core market place.
EBay is one the most talked about internet story of the history. When the company came up with the new revival strategies old traditional sellers of eBay protested very hard and accused EBay for being bias towards big sellers. Earlier buyers did not get products in a fixed price, services were also consuming lots of time and free shipping was mot offered to the buyers. These were main reasons were going away from eBay. These changes in the nature of EBay seller initial financial results of the EBay were not impressive but the change in the nature of EBay seller affected the value creation of buyers positively. As the time passes by financials of EBay were returning into stable position. It means inspite of initial hick-ups changes in the nature of seller impacted positively as the value creation of the buyers are concern. Buyers were aging shifting towards the company. It is very clear that change in the nature of sellers were a good and bold decision for the buyer’s value creation (Skip, 2005).
Yes, I do agree that the turnaround strategy of CEO Donahoe is the best way to go. Modern business world is ever changing. Change is the only constant thing in the world of business. In this case CEO Donahoe has come up with great reforms in EBay’s traditional strategies. All those strategies initially faced some difficulties but in
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E-commerce is about buying and selling online through use of electronic and digital means of information processing technology (Lamont, 2001). Business transactions are carried out over electronic exchanges without physical contact. Internet comes in handy to necessitate real-time information exchange and interactions.
The speedy development of internet technologies has yielded to the emergence of e-business companies (Dutta 684). The global reach that eBay has attained has not been achieved by other online auction site. The users of eBay manifest diverse preferences and needs based on how and why they utilize the service.
eBay inc. is an internet consumer corporation of American origin founded in 1995 and located in San Jose, California. The company boasts a multi-billion dollar business status with localized operations globally in over 30 countries (Joyner, 7). eBay.com is an online platform that runs on the eBay website which gives buyers and sellers from all over the world a place to sell and buy a wide variety of both services and goods.
However, though the business organization has also grown to become one of the most profitable and respected firms in the globe, it still faces certain problems in its operations.
eBay creates value for buyers and sellers through its online portal where they bring their products and transact with other individuals.
It has more than 275 million registered users. E-Bay generates revenue in the following ways:
Overall the IT industry is flourishing all over the world where by E Bay and all its competitors Yahoo, Google and Amazon are recording high growth rates year after year.
With the advent of the Internet, online education has become extremely poplar. It not only demands a lesser commitment of time and energy for commuting from home to college, but also allows students to balance their professional and academic lives. Benefits are plenty but there is always the other side of the coin.
The mainly significant subject that emerges from the study is that the tools and idea that are pertinent for offline firms are evenly applicable for online firms. Dissimilar generic strategies call for a diverse market position and this is borne out in this case study.
The conclusion from this study states that despite all quality service situations that customers face at eBay, the site is growing in popularity and usage by the day. Experts state that the scale of the site, whether it is measured by a number of people visits, purchases, minutes spent on a page, registered users or range of products, is enormous.
In this way, eBay serves as a place where sellers and buyers get to know each other and are able to trade almost everything with convenience. The eBay works through listing of an item by the seller. All sorts of things ranging from antiques to
8 Pages(2000 words)Research Paper
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