It was started in February 2004 by Mark Zuckerberg when he was in college in his dorm at Harvard University with his fellow friends. It was as a way for the students within the campus to be able to communicate with…
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All these will be discussed in detail below.
After expanding from Harvard, it moved to the other Ivy League universities before receiving an investment from PayPal to expand its base in California. They further received investments from partners and individual entrepreneurs to expand and spread further than the US. Its growth attracted companies to start advertising in it, promoting themselves and ultimately attracting customers and this became the main source of revenue for facebook. Their registrations also increased and include people from 13 years of age. It currently has over a billion registered users and over 700 million active users (Kirkpatrick, 2011).
It grew faster because social media was a fairly new thing and provided better and faster ways to communicate and share that other modes of communication. The fact that it fitted people of all age groups as well as reunited long lost friends was another reason for its expanded growth. Its growth was also facilitated by the fact that businesses got to advertise their products and services which meant that people could conduct businesses online and not even require directories to trace business premises. The continued digitalization of the world as when as the world becoming a global village increased the expansion arena for facebook into other countries other than the US alone.
All is not roses for facebook however. It has received its fair share of risk factors the first one being censorship in several countries temporarily and some permanently. The worst of these affected areas include China and Egypt. This result in not only loss of its users but loss of revenues generated from the advertisements. The other risk factor is competition from other social media sites. The greatest competition comes from Google + which has been growing at a very fast rate and is currently at 500 million active users. There is
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Facebook is currently the top ranked social networking site that has surpassed strong competitors in the market due to its innovative features and options. The concept that initiated from the dorms of Harvard University by a student, has managed to attract more than 600 million users in the past 7 years.
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