We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing of services (service bundling) - Essay Example

Comments (0)
The assignment was aimed at gaining an in-depth and critical understanding of the article titled, ‘Exploring service needs in the Chinese manufacturing industry’. Accordingly, I could gain significant knowledge regarding the needs of different types of services delivered by…
Download full paper

Extract of sample
Marketing of services (service bundling)

Download file to see previous pages... I also identified that the research methodology of the article involved a wide range of services associated with prices for equipments or parts, labour along with full services relating to the manufacturing operations of the firms. When ascertaining the ultimate findings of the research, I observed that the article explored the service needs of the Chinese manufacturing organisations dividing their operations into five major clusters, viz. “highly price-sensitive on basic service needs”, “highly sensitive on logistic performance of basic service needs”, “preventing product breakdowns for very reasonable prices”, “knowledge seeking” and “seeking for cost-efficient outsourcing partners.” In this context, I also identified that the findings ascertained by the research article had major management implications, associating the service needs of the Chinese manufacturing firms with the service-based organisations of the nation.
My experience in this assignment have been quite helpful, not only in developing my understanding of organisational operational processes, but also related to the various ways of conducting a research along with its rationality. My experience through this assignment further helped me understand that developing a framework of research prior to implementing it is very crucial that provides a structure to the entire process along with defining its base in an objective-oriented manner. Reviewing the research findings, I observed that ‘price sensitivity of Chinese manufacturing companies’, I have recognised that the low priced service items including spare parts, wear parts, repair along with inspection and basic services to maintain contracts achieved the highest mean. In this context, I understood that the services associated with low price are highly required by the Chinese manufacturing companies. Correspondingly, I observed that factors including the availability of ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Services marketing
The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
11 Pages(2750 words)Essay
Services Marketing
This way, they tend to point at marketing as a concept only tailored for products which is misleading as the growth and competitiveness in the service industry has warranted adoption of marketing. The growth in service industry has been evident over the past half a century and it is not surprising that in major countries such as United States, Germany, Australia and Canada services account for about 70% of the gross domestic product (GDP).
9 Pages(2250 words)Essay
Service Marketing- managing supply and demand
This is based on a study conducted by the (ACSI) American Customer Satisfaction Index (Allred & Addams, 2000). One of the main reasons for declining customer satisfaction is the inability of the service providers to match the supply with the demand for the service (Lovelock, n.d.).
10 Pages(2500 words)Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
12 Pages(3000 words)Essay
Copmarative Analysis of Integrated Marketing Commusications Mix Strategy for Mobile Services roviders: Vodafone Versus O2
According to the report the UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance.
12 Pages(3000 words)Essay
Service organization analysis services marketing plan on a service company
The characteristics have been mentioned in detail in the paper. To put it briefly, services marketing is more people oriented and hence interactions between the customer and the staff is much more in this instance. ANZ Bank of Australia is the organization selected for the study.
8 Pages(2000 words)Essay
It has become the life blood of an organisation in terms of enabling the business to function in this extremely competitive environment of modern day world. Marketing virtually affects all areas of the organisation’s operations through a concept called
15 Pages(3750 words)Essay
Taking both a product and a service of your choice you are to identify the elements of the marketing mix
The field of marketing is no exception. There were the days when selling was prevailing in the economies rather than marketing. The entire aim used to be to generate revenue, but now the aim of satisfying customer has been given a key significance.
8 Pages(2000 words)Essay
Price Strategy for Business Market
The decision of strategic versus tactical pricing includes an analysis of how pricing to cover costs, achieving sales and competitive advantage influence profit, what objectives could lead to competitive advantage and profitability, and the role of pricing in overall marketing strategy.
14 Pages(3000 words)Essay
Marketing of services (research on O2, a telecommunications provider in United Kingdom)
is one of the world’s leading telecommunication integrated operators involved in the provision of digital entertainment, communication and information services all across Latin America and Europe. However, the discussion in this report will mostly be concentrated on its
12 Pages(3000 words)Essay
Let us find you another Essay on topic Marketing of services (service bundling) for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us