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Tinas Restaurant - Case Study Example

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Summary
Tina strengths lie in his management background as he has been able to work in a number of restaurants. Her experiences range from being a server at a local restaurant. She also…
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Tinas Restaurant
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Tinas Restaurant

Download file to see previous pages... There exist a higher number of potential customers. The region also has a higher level of income with are being segmented to give room for her to issue variety while offering services. The diverse nature of Hamilton road in the city of London provides him with the opportunities to offer customers with a wide range of products. The threats come from his potential competitors who include Montana’s Cookhouse, Kelsey’s, and Boston Pizz. The other threat is the unpredictable nature of the customers with trends changing on consumer preference. As a new business Tina faces an uphill task in ensuring that she penetrates the market. The loyalty of customer in London city may make her face challenges while marketing the products to customers. Lack of a viable plan may affect Tina’s effort of penetrating the market and offering her customers better services than her potential competitors.
The major competitors of Tina are including Montana’s Cookhouse, Kelsey’s, and Boston Pizz. Montana cookhouse owned by Cara operations Limited, provides the greatest competition to Tins. They boost of two products include the smokehouse rib and fresh Canadian AAA steaks. The restaurant is located in Hyde Park. It boost of 700 branches across Canada. The restaurant sales are estimated to be over $1m for the single unite and a system wide sale of $1.5 billion. They utilize their official website to market their products. The billboards are the other avenues the company has focused on in selling their products to the market. Among their services include customized services for the customers. They offer variety in their products.
The other competitor in the line of business is the Boston Pizza. It is located north west of London town. They share a geographical location with Montana’s Cookhouse. Boston Pizza also boasts of a large market share with over 350 branches of the same restaurant across the country. ...Download file to see next pagesRead More
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