We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

SWOT Analysis of Carnival Corporation: Acquiring Princess Cruise Line (2002) - Case Study Example

Comments (0)
Carnival Corporation has several strengths and which have enabled it remain in the market despite the competition and the challenges it has faced since it began in 1972. It has had several “firsts” in terms of cruise locations and services being offered which has gained it a…
Download full paper

Extract of sample
SWOT Analysis of Carnival Corporation: Acquiring Princess Cruise Line (2002)

Download file to see previous pages... These packages range from air-conditioned transportation to and from the airport to a variety of dinner and entertainment on board as well as 24 hour room service and housekeeping not to mention the scheduling of daily activities to avoid boredom and monotony during the cruise.
Every great success has a weakness story behind it or a dirty linen that needs to be washed somewhere. The same is the case for Carnival Corporation. In 2001, six of its cruise line ships failed to comply with the federal ocean pollution rules set as pertains the discharge of its bilge water. This led to a federal lawsuit that saw the corporation pay $18 million in fines and court restitution fees in settlement. What this meant was a shortage of $18 million and negative publicity as the whole lawsuit was a public affair. This meant a setback in customers and especially those who are environmentalists.
The other negative publicity emanated from the numerous cases of onboard virus attacking several of their cruise line ships during the cruise. These viruses reported in Holland America, Carnival cruise line led to evacuations, cancelation of the sailings and reimbursements which meant additional unforeseen costs as well. The other greatest weakness is the long-term debt of $3 Billion as of 2001 which weighs heavily on the cruise corporation and could render it bankrupt in future if strategies are not taken soon.
Being the “first” and having the largest market share in the industry, Carnival Corporation has many opportunities. According to a research carried out by Boston Consulting Group Study majority of the North American population (85-88%) had yet to take a cruise vacation and this therefore means a great opportunity that need to be tapped into and quickly for that matter.
Cruise ships for a while have been targeting the rich and hence the middle class do not get ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Carnival Cruise Lines
The terms & conditions of Passage Contract Ticket specify: in No. 3 (a) that acceptance of ticket is deemed agreement to the terms and conditions thereon; and in No. 8 signifying agreement between passenger and Carrier that all disputes arising from the contract ticket shall be exclusively litigated before a court in Florida.
3 Pages(750 words)Case Study
SWOT analysis
Marketing the hotel can be done collectively for the company and not a single unit the concept of boutique hotel can be identified as a week point for the new group. Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run such an establishment.
6 Pages(1500 words)Case Study
Carnival Cruise Line, The Fun Ship
The first of these is the fact that such a stance necessarily champions of value over luxury all stop whereas choices must continually be made by the consumer with regards to which product or service they will choose, it is a somewhat dangerous stance for Carnival Cruise Lines to champion low-cost as their primary method of integrating with the consumer.
4 Pages(1000 words)Assignment
Carnival Cruise
A closer look at these companies will give us a clearer illustration of the intricacies that define the cruise line industry. Royal Caribbean Cruises is the world's 2nd largest cruise line company in the world today. It is a Norwegian-American company that has its corporate headquarters in Miami, Florida.
4 Pages(1000 words)Case Study
SWOT Analysis for EasyJet
Air travel is one of the world’s largest industries having generated more over $300 trillion into revenues in 2001 alone. The airline industry is clearly divided in the recent past into two distinct categories – the full-service large airlines that fly the hub and spoke network and power international travel.
8 Pages(2000 words)Case Study
SWOT Analysis in Nestle
Some of its outstanding and well known products include, nestle Nido, our famous Kitkat, Buitoni, Maggi, Milo, Nescaf, Nespresso etc. Their customers and suppliers are dotted all over the globe, though some of these products are only for particular market2.
4 Pages(1000 words)Case Study
SWOT analysis
As such, this paper seeks to carry a SWOT analysis for Zipcar from the case attached. The company also has a culture of innovative service and it is customer
2 Pages(500 words)Case Study
SWOT Analysis
The company is encouraging a move to greener technology by creation of fuel efficient cars. Ford motor company is present in emerging markets especially parts of Asia. This will give them a significant growth in
1 Pages(250 words)Case Study
Carnival Cruise Lines
However according to Enz (2010), with time as the industry continues to grow, these firms also develop in their structures and general operations. The firms then develop to large
3 Pages(750 words)Case Study
Carnival Cruise - Case 16
These forces drive the competition as well as the returns to a perfect level. This ensures that no single company in an industry realizes supernormal returns. Therefore, a form of balance is achieved as a result of the
4 Pages(1000 words)Case Study
Let us find you another Case Study on topic SWOT Analysis of Carnival Corporation: Acquiring Princess Cruise Line (2002) for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us