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Moreover, the board was to take control of other smaller regional airlines such as Cambrian Airways, from Cardiff, and Northeast Airlines, to be based at Newcastle upon Tyne. Later on in 1974, all the four airlines were merged to form one major airline known as British Airways (British Airways 1998; British Airways 2006a, British Airways 2006b).
British Airways remained to be a parasternal until 1987 when the company was privatized by the conservative government through the sale of its shares to members of the public. The national airline later on expanded by the acquisition of British Caledonian in 1987 and Dan-Air, and Gatwick-based carrier, in 1992 (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007). Since its formation in 1971, the company has long been one of the largest customers of Boeing aircrafts, which are manufactured in the United States. However, beginning August 1998, the company transformed and began purchasing aircrafts from Airbus, which are manufactured in the larger European countries (British Airways 2010a; 2010b; British Airways 2010c). Their first order involved the purchase of 59 Airbus A320 family aircrafts in the same year. Later on in 2007, the aircraft bought twelve more Airbus A380s (Benady 2008; British Airways 2000a; British Airways 2004a). However, in the same year, it purchased an additional 24 Boeing 787 Dreamliner to replace its old fleet. A vital part of the British airlines planes is the 52 Boeing 747-400 which it uses both for its domestic and regional flights. This makes it the largest operator in its category in the world (British Airways 2004b; British Airways 2004c; British Airways 2003).
In order for British Airways to achieve such a huge milestone, it has developed various marketing strategies that are in line with the various marketing theories. One of the major marketing tools that it uses is the SWOT
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The industry is extremely important because it allows for the formation of a global tourism industry and air travel serves a vital role in international commerce as thousands of items are transported each day through airplanes. A company that has enjoyed success in the industry for over 25 years is Classic Airlines.
The airline ranks the best on its long haul flights. Moreover, the airline is cheaper in long flights compared to its competitors. However, the airline faces a high level of competition from its competitor’s in short domestic flight. In the power of suppliers, the corporation has two aircraft suppliers, that is, Boeing and Airbus (British Airways 1995a; British Airways 2004; Anonymous 2002; Anonymous 2011; Bannan 2007).
Essay on British Airways Name: Institution: ESSAY ON BRITISH AIRWAYS “British Airways and its predecessor companies have been at the very forefront of air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004).
Southwest Airlines Introduction The Southwest Airlines was established in 1966, a brainchild of Rollin King, an entrepreneur from San Antonio (Thompson & Gamble, 2011). The business was formally incorporated in 1967 with Herb Kelleher as a shareholder. The business was established to offer reliable, affordable, and convenient air transport services to customers, mainly business people who needed to travel between Houston, San Antonio and Dallas.
Usually, the main purpose of why an organization exists is to make profit for the shareholders. However, this is not all, organizations are obliged to take care of the people that sustain it in different aspects ion order to have a corporate social responsibility.
The halt in growth or actually a decline in performance can be seen as a temporary one by the public, depending on how British Airlines makes projects it.
British Airways can conduct a contest on the best story of flying experience by its customers. Particularly, it should tackle about the values that can be earned from those experiences.
In the UK, three specific airlines lead in the marketplace, and the way in which they conduct business as well as their online image will be the focus of this paper. Under discussion will be easyJet, Ryanair and British Airlines (BA). The first two are low-cost carriers and the third is a traditional international airline.
The quality of the product should always be of high standard. The financial activities of the company should be checked from time to time so that any fraud committed can be easily detected. Let us look at two companies Enron and WorldCom that have collapsed due to mismanagement of funds.
While both American Airlines and British Airways have a history and a present to boast off, their future in contemporary aviation market shall be dependent on some well known attributes of quality, dependability, cost-effectiveness and reach.
Mergers and alliances are some of the common approaches, which organizations use to enter new markets. Companies can attain competitive advantage, which is impossible if each company operates individually, through mergers.
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