It is imperative to note that market segmentation cannot be understood without defining a market segment. A market segment is a smaller set of a market that is comprised of different people or organizations with…
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A true market segment has the same response to market stimulus and is reachable by market intervention.
Market segmentation is necessary for any product to sell. However, it is necessary for a company to use unique bases of segmentation to make sure that its product sells well. Among the different bases that will be employed to segment a market, include geographical which is to be based on states, nations, and cities among others. Using this type of segmentation, the largest distribution store will be placed on a region with highest level of consumption of Gain Laundry detergent. Demographic segmentation is another type of market segmentation that will be based on age, gender, family size and income. Areas with high-income earners will receive special attention during distribution where the distributors will even be asked to deliver products at doorsteps of consumers (Porter, 1998).
The other type of market segmentation is psychographic segmentation that is to be based on social class, lifestyles of people and personality characteristics. Gain Laundry detergent will be supplied to high social class individuals at special prices and this will be done using special designated cars. These cars will be known even to the clients being supplied to so as to close the loop of misconduct from suppliers as well as developing rapport on the consumers. Finally, there will be behavioral segmentation to be based on peoples’ behavior with reference to detergent consumption. Gain Laundry detergent will be distributed to some regions based on occasions, benefits sought for the product, rate of using and brand loyalty.
Gain Laundry detergent is a competitive product and has several target markets to focus on. Women are first customers being targeted by the company distributing Gain Laundry detergent. This is mainly because women control most of households’ chores that
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Concepts of marketing and the behaviors of consumers are involved under this concept, along with seven Ps of marketing, segmentations, relationship marketing, and marketing planning as well. The term consumer behavior has been defined to be those activities that consumers embark on while they obtain, consume and dispose off any products available in the market.
The advantage of using the electronic media has spun new criminal activities that include persuasive use of computer abuse and fraud. It has become challenging for the local and federal government to investigate and prevent crimes and offenses caused by the computer abuse as it has resulted in many social and financial losses over the years.
What factors have led to HSBC's offshoring policy? What benefits does HSBC gain from this?
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In this case, if the company’s project was financed through a debt, the company would make interest payments. These interest payments represent flows of cash from the company and should be considered cash
The equipment required in modern washing include Clothes dryer, Drying cabinet Drying rack, Hamper and iron while the ones used during the older days were drying rack, sun-to dry clothes, and detergents. According to Yun, the new technology has
After the collection of data and information, multi-linear regression is carried out, in analyzing and interpreting the information. The research question focuses on whether movies break even at the initial release in the box office.
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