We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing of Centac-200 Compressors - Essay Example

Comments (0)
In the paper “Marketing of Centac-200 Compressors” the author analyzes IR’s marketing policy, which reveals an interesting phenomenon - while the distribution structure remained unchanged, the product types kept changing, generally upwards, between the marketing channels…
Download full paper
Marketing of Centac-200 Compressors
Read TextPreview

Extract of sample
Marketing of Centac-200 Compressors

Download file to see previous pages... This has resulted in a cost-benefit matrix, covering sizes and types. Capital costs, life expectancy, installation costs, operation and maintenance costs have come to play a significant role in product marketing, customers being knowledgeable and demanding. The new Centac-200 compressors of Ingersoll-Rand (IR) are meant for original equipment manufacturers (OEMs) / direct customer applications.
 In B2B sales effort for new products, while deciding on the channel(s) of distribution, one needs to analyze the existing marketing operations, demand analysis, and buyer behavior, product segmentation, targeting, positioning, and services marketing. The decision-making process of the potential buyers, their needs and the supplier’s own expectation from the product, are also to be taken into account. At the same time, a supplier like IR has also to sustain the loyalty of the existing distributors, who may feel threatened by the new product impacting their sales, in their own territory.
 Air compressors are industrial products with a ‘consumer twist’ in the lowest range. IR marketed the smallest compressors (under 5 hp) through its merchandising manager (MM) who in turn appointed manufacturer’s representatives for sales through well-known retail chain stores.
 Rest of the products are marketed through three channels namely, direct sales force, independent distributors, and company-owned ‘air-centers’. Since the independent distributors also handled competitors’ products, IR followed the policy of direct marketing for the higher range and newer products. The rationale for the direct sale of large size or newer model machines is justified by the buyer behavior. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Marketing Research 200
Does that mean that organizations that conduct market research will perform better than organisations that does not? Please provide adequate references and examples for each of the points in your discussion. (Recommended approx. 1000 –1200 words) 100 marks 2.
9 Pages(2250 words)Research Paper
BA 200
This paper discusses how the California State University Bakersfield (CSUB) education can be improved by implementing changes in its policies regarding gender, religious and racial minority groups. It proposes different initiatives that pave the way for a policy change.
2 Pages(500 words)Essay
The Boeing 757-200
Boeing 757-200 Assignment. The Boeing 757-200 incorporated many improvements in aerodynamic and engine design. These, along with improvements in materials and avionics resulted in an aircraft with improved efficiency, performance and decreased costs through savings in maintenance and fuel.
7 Pages(1750 words)Research Paper
Gas Turbine Engine Compressors - Comparison
The paper also seeks to explore recent advances that have occurred in the design of gas turbine compressors. A centrifugal compressor is a rotodynamic
5 Pages(1250 words)Essay
Psy 200
distance; or standing too far away, maybe about 3 ft. or more away and maintain this distance as much as possible even if the other party tries to alter the distance. Comparing this
3 Pages(750 words)Essay
CRJ 200 Power Plant
The wing anti-ice annunciator sends out a message that bleed air required to keep the temperature as desired is insufficient; this prompts the pilot to initiate a series of measures that will culminate in the restoration of
1 Pages(250 words)Research Paper
SOCI 200 DB4
echnological manifestations today are more than adequate to teach them what they would learn at school, homeschooling seems like a better option for these children. This is the reason why the homeschooling movement is growing at a rapid pace (Author Unknown 2001). There are
1 Pages(250 words)Essay
SOCI 200 DB2 Replies
This is because especially the public treats individuals from different departments in the military differently from those serving in other departments. I agree with you that, the individuals serving in technical and
1 Pages(250 words)Essay
Crime 200
This has been a matter of international contention, however significant decisions have been made in the United States with already two states having decriminalized marijuana. Although this is only a small percentage of the total
3 Pages(750 words)Essay
POL 200
The question remains how democratic is America? Democracy is the direct or indirect participation of the people in the government decision making and the right to choose their own representatives. Theoretically,
3 Pages(750 words)Assignment
Let us find you another Essay on topic Marketing of Centac-200 Compressors for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us