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Marketing Strategy Of Design A New Cell Phone - Essay Example

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Strategic management of product development and product launching is a challenging task for a brand manager. The writer of the paper "Marketing Strategy Of Design A New Cell Phone" develops a strategic plan for launching a new cell phone under the KK brand…
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Marketing Strategy Of Design A New Cell Phone
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"Marketing Strategy Of Design A New Cell Phone"

Download file to see previous pages Firstly, I am interested in the market the product to the company email list as these people have already expressed an interest in purchasing our product or services. Then, I will surely market the product to my friends, relatives, and social networking friends and followers. I would adopt content marketing as it would publish more content than normal marketers do (Business marketing association, p.22). I would publish several articles that provide useful tips to cell phone users. Finally, I have decided to release a video that contains different features as well as a special report on the product and I will post the video in company website and social networking sites. I will also adopt other common promotion techniques such as TV advertisements and flux boards.      Likewise, I will choose the right time to launch the product since it has been psychologically proved that people have different mindsets during different times of the year. Agreeing with the suggestion put forward by Chaturvedi, Kumar, and Rahul (2009), I would like to introduce the product either during spring or early summer because seasonal fluctuations can also have a significant impact on the product launching process (p.102). Similarly, I would also depend on technological support like e-commerce to make the product launch more successful.Product Features and Marketing TacticsIt is obvious that the fame of cell phone industry has reached sky heights as a result of recent technological developments. ...Download file to see next pagesRead More
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