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Case Study 1 - Essay Example

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The National Cash Registered Country Club (NCRCC) started as employee beneficiary in 1954 but later in 1990s it managed to be an open membership club in Kettering Ohio close to Dayton. The club started to host some golf courses where the one which was located at Mid-Amateur…
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Case Study 1
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Download file to see previous pages The National Cash Registered Country Club (NCRCC) started to benefit thousands of employees who became the core members leading to their development. The club later started offering some two golf courses. Award winning and the championship hosting on the PGA tour are some of the courses offered by the National Cash Register Country Club (NCRCC). The only limitation was that the club was not attracting some new members more especially the young families (Sanchez & Lazaro, 2010). The study is mainly focusing on membership study which is done as part of larger organization creativity to ensure adequate evaluation to different strategic directions that the club may wish to increase its membership. I feel to allow all group age to the club without eliminating some. As in this case, majority are always youths so they need to be given chance to participate in all events of the club.
The NCRCC: Teeing Up a New Strategic Direction golf club situated in U.S is observed as the optional extra life styles. However, the McMahon Group came to specialize in the provision of research and strategic consulting to the golf club and providing full services to golf (Floyd &Hebert, 2010). Frank Vain, who was the president of McMahon Group, suggested that with the existence of NCR faced an added wrinkle since it was corporately held.
The first impression of McMahon visit where they collected information’s on membership and operations together with the club specialists to discuss the trends of the industry with strategic planning committees (Petar, 2010). The board of National Cash Registered Country Club (NCRCC) hired president McMahon to help the employee with the direction and assistance of the NCRCC development board. Vain estimated historically that the NCRCC has about seven percent diffusion rate in the midst of the employees which was trending smaller which made some reinforcement to the NCRCC membership. However, the NCRCC needed to become ...Download file to see next pagesRead More
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