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Hilton Hotel Corporations Strategies - Essay Example

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The paper "Hilton Hotel Corporations Strategies" describes that the corporation strives to satisfy the goal of each of its diversified brands. Through the Customer Really Matter (CRM) initiative, the corporation incorporates technology to enhance its relationship with the customers. …
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Hilton Hotel Corporations Strategies
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Download file to see previous pages Hilton Hotel lays a major focus on the local growth in the lodging sector through expansion of operations into casinos and holiday ownership. In the year 2000, the hotel acquired Promus Hotel Company adding the statistical summation of their properties to 1700. The hotel as a brand management corporation devotes to offering excellent care of its guests accounting for more than 100 million room nights in America yearly. The corporation carters to the needs of both the customers and the owners accounting for approximately billions of dollars of real estate investments in its brands. The corporation earns more profits through other people’s monetary input into the corporation. The corporation has information technology (OnQ) intertwined with its brands. The company’s approximate cost of OnQ is 93 million dollars,40 dollars accounting for application development. The remaining portion of the 93 million estimate accounts for hardware and infrastructure realization. In 2007, the corporation registered 102 dollars growth through investment in OnQ. Maintenance of the OnQ infrastructure accounted for 60 million dollars annually. The corporation earned 750 million dollars through the cross-selling of the branded products.
The corporation strives to satisfy the goal of each of its diversified brands. Through the Customer Really Matter (CRM) initiative, the corporation incorporates technology to enhance its relationship with the customers. The company established CRM in 2002, and it has ensured that its employees offer excellent and high-quality service to their clients. The high-quality service in terms of hospitality offered by the hotel employees ensures that it is sort after by a broader extension of clients. In the estimation of CRM’s performance involves calculations as an ROI for the most corporations’ project. An ROI value of the venture is the product of the total number of calls, increase conversion ratio and net revenue per call deducted by OnQ.  ...Download file to see next pagesRead More
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