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Starbucks Analysis - Assignment Example

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Specifically, Starbucks has about 36.7% market share in the United States according to 2013 statistics. Moreover, it operates globally and has stores in more than 60 countries. Its strong market…
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Download file to see previous pages In addition, the products of Starbucks are of high quality (Company spotlight: Starbucks 2010, p. 30). This is because Starbucks has been focusing to give its customers the best coffee and is not willing to compromise the quality. Notably, Starbucks also enjoys strategic locations and has an aesthetic appeal of its stores. This enables Starbucks to be accessible to customers from premium locations, high traffic regions, office buildings, and other countries with potential customers (Michelli 2007, p. 58). This enables Starbucks to take advantage of prime markets easily because of the design of the stores and the strategic location, presenting the customers with a level of convenience.
The company has an effective human resource management team and strategies. This explains why its employees are highly knowledgeable and retained or long periods. The fact that Starbucks has social responsibility initiatives has led to goodwill among its customers, promoting the company’s sales. Lately, Starbucks has launched a diverse product mix, which will serve to satisfy the needs of different customers and is an outstanding strength. Worth noting is the fact that many customers of the Starbucks Company exhibit loyalty to the brand and have been regular customers for over 20 years. Moreover, Starbucks has also embraced technology and introduced mobile through its partnership with the Apple Company. The “App” makes use of either android or Apple software and contributes to the company’s growth (Senatore, Yang, & Wing 2011, p. 41).
One of the notable weaknesses of the Starbucks Company is that its products are expensive. In the effort to give a unique Starbucks’s experience, Starbucks products are premium and may lack customers in the developing world. Worth noting is the fact that Starbucks has established numerous stores in certain regions leading to overcrowding. This eventually leads to self-cannibalization (Starbucks Corporation 2014, p. 15). ...Download file to see next pagesRead More
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