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General Questions About Strategic Planning & Marketing - Term Paper Example

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In a broader perspective mission statement is defined as a long term declaration which defines the principles of an organization while also distinguishing it from rest of the firms operating in the same industry. It is particularly written to characterize organization’s…
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General Questions About Strategic Planning & Marketing
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Download file to see previous pages All of these components are absolutely necessary for mission statements because they demonstrate a comprehensive review of why the organization exists and which customer needs it actually aims to address. This further relates to the formulation of organizational goals and objectives while encouraging employees to act in the required direction. Moreover, the components of a mission statement help in analyzing the progress of an organization, the overall efficiency of management and employees and the lifespan of the firm.
Q2. Where do organizational missions originate? How do you explain the evolution of organizational missions as the organization grows and matures? What types of changes are likely to take place in the mission statement?
Organizational mission statements are originated by the management team that decides the products and services for the organization along with the target market and long term business strategies. Hence it is more appropriate that the CEO or the partners themselves formulate the mission statement as they are the ones who exactly know the reasons behind the firm’s establishment. Although it is highly significant to have a concise and clear mission statement for an organization prior to the beginning of operations but on the other hand it should be noted that mission statements evolve over the period of time. This implies that managers and company heads are extensively required to update the organizational mission statement as the firm grows and matures. Mission statements are highly dynamic in nature since they are needed to be re-affirmed and re-examined over the time. Analysts also suggest maintaining annual check-in with respect to the mission statement (Reder, 2012).
Organizations have been developing mission statements since last few decades. This is possibly because of the fact that it facilitates them in defining the core reasons for which the organization exists. ...Download file to see next pagesRead More
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