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Social Media in Brand Management and Brand - Research Paper Example

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Hennes & Mauritz (H&M) a leading clothing company has made recommendable achievements in popularizing its brands internationally not only through physical promotions, but also by means of social media that has proven cheaper and faster in coverage area. H & M targets potential…
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Social Media in Brand Management and Brand Research
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Download file to see previous pages However, the organization has commonly embraced the use of, facebook, Google and mobile applications as its major marketing channels (Evans, & McKee, 2010).
Weinberg (2009) argues that H & M netted a huge number of followers on face-book through its publication, which states that customers can easily get a quick response on their inquiries posted on the fan page. Moreover, the organization has gone a notch higher by integrating their face-book onto other international languages. For instance, the H & M organizations face-book is intercepted by the local Chinese social platforms; Youku and Sina-Weibo hence making it easier to market the organizational products through different languages internationally. Besides, H & M has drawn a pool of over ten million fans on its face-book fan page though promotional post by encouraging customers to earn more rewards from the purchases. The above tactic enables H & M to improve on its sales volume that later translates to higher organizational turnouts. Besides, the organization runs a promotion that requests customers to post images on H & M’s fan page to win a variety of festive prices. The above consideration is a great deal that aims at drawing more attention of customers towards the organizational products. A good example is “the hashtag #HMBikeStyle." Looking at the social perspective of popularizing H &M through facebook, the organization has made much fairness by allowing people across different classes, age and cultural backgrounds within the society to have equal position towards the realization of the organizational brands.
Despite the fact that facebook plays recommendable role in H & M’s marketing, its service provision is never maintained all the time thus making it difficult to give instant answers to the customers. Besides, the sales person is not in a position to meet customers directly thus making it harder to determine customer’s ...Download file to see next pagesRead More
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