The paper “The Primary Image of Southwest Airlines” seeks to evaluate Human Resource Policy and its Organizational Culture of the company. Southwest believes, and practices, that its employees are family and the culture is entirely informal…
Download file to see previous pages...
Southwest believes, and practices, that its employees are family and the culture is entirely informal. Teamwork is the watchword and practiced from the top down. The entire strength of 32000 plus employees work with each other, help out each other, indeed reach out to comfort and support co-workers facing difficult times even in private lives. The company has nine labor unions but they are nowhere like their counterparts in other airlines. In the last decade, there has been only one strike lasting six days by machinists.
It has the lowest cost per available seat mile in the industry at 7.1 cents that is 30% lower compared to its nearest rivals United and Continental. It is a lone operator that has no code-sharing arrangement with any other airline and flies from point to point with no concept of hubs.
The primary image of an organization is akin to family, clan or tribe where relationships, needs, feelings, and skills are the characteristics of its members. The objectives are empowerment, liberation, fulfillment, and self-actualization of both the individual and the group and the challenge are how to develop an attitude to achieve this goal.
There are three assumptions to all HR theories. Organizations serve human needs. People and organization need each other for this service. It is critical that people and the organization are in complete harmony to fulfill this purpose.
The most valuable assets of any business are its people. This is one fact that is singularly recognized at Southwest. Therefore they have a created a People Department instead of the HR department to give it a more humane face. Whereas in the aviation industry and indeed in other industries too, Human Resources represent a professional, structured and therefore very stiff-collared concept, at Southwest it means entirely the opposite.
...Download file to see next pagesRead More
This crisis situation began in late 1960s. In the year 1967, Rolling King, one of the clients of Herbert D. Kelleher expressed the idea of reducing the fair rate and no-frills airlines have been suggested to “fly between major cities of Texas”. Eventually the plan has been implemented and in 1971 the name Southwest Airlines has been registered.
Southwest Airlines Introduction The Southwest Airlines was established in 1966, a brainchild of Rollin King, an entrepreneur from San Antonio (Thompson & Gamble, 2011). The business was formally incorporated in 1967 with Herb Kelleher as a shareholder. The business was established to offer reliable, affordable, and convenient air transport services to customers, mainly business people who needed to travel between Houston, San Antonio and Dallas.
Furthermore, the hub-and-spoke system as well as costly reservation system along with price wars and heated competition all made it difficult to fragment the network of airlines. However, owing to deregulation and the resultant fall in fares the industry saw an influx of a host of new entrants, including Southwestern Airlines (Inkpen 1).
'First Break all the rules' is a remarkable book written by Marcus Buckingham and Curt Coffman. It is more than a book, in that it is an extensive research of eighty thousand manager's successful managers of various businesses large and small, with a resounding conclusion, that very often the best do things their own way even if it is different or against convention and that actually is part of what makes them stand apart.
The paper also attempts to present an in-depth analysis of the strategic alternatives available to the airline and make a suitable recommendation for improving the operational performance of the company. The study about Southwest Airlines becomes interesting in view of the fact that the airline has been profitable for a continuous period of 36 years.
In June 2011 it was announced the biggest airline in the U.S. on the basis of the number of domestic passengers that it serves.
Since the institution of the Airline deregulation Act, of 1978, Southwest airline has experienced low profits for a number of years. This is
According to the report the top executives of Southwest Airlines are planning an offshore meeting with an agenda of evaluating their competitiveness. Nonetheless the threat from Continental and the United Airlines who are the major competitors of Southwest Airlines does not seem to be an acute thereat.
The airlines charged then $20 for one-way trip in comparison to $27 charged by other carriers. The SA was known for its famous tag line: "Now there’s Somebody Else up There Who Loves You" (394). Perhaps, that was the reason that routes between Dallas, Houston and San
3 Pages(750 words)Case Study
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic The Primary Image of Southwest Airlines for FREE!