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Internet browser market - Essay Example

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Web browsing has existed in the United Kingdom since the inception of the internet in the early 1990s.The early market leader in the internet search engines was the Yahoo search engines before other search engines were developed (Haucap and Heimeshoff, 2014, p. 53). Microsoft…
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Internet browser market
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Download file to see previous pages Google is another type of search engine which currently garners most of the global market share for search engines across the world. Google sites include Google Chrome. Mozilla Firefox, also a popular option for Internet users in the United Kingdom, is an open source web browser.
The market shares of the Internet economy in the United Kingdom has undergone significant changes in the past five years. Prior to 2010, the dominant market leader was the Microsoft-owned, internet explorer. However, Google’s Chrome has come to surpass the internet explorer with most recent statistics depicting it as the leader (Haucap and Heimeshoff, 2014, p. 60). As of March 2015, according to statistics by StatCounter, the leading search engines in the internet economy of the United Kingdom is Google sitting comfortably at 50.03 percent followed by the former internet giant internet explorer that has 17.93% of the market. The third market leader is Mozilla Firefox that controls 16.83%of the market followed by safari that controls 9.93%.Opera browsing engine controls 1.68% of the market and is in the fifth position. The five comprise the five market giants with the other least known search engines garnering the remaining 4.6 percent.
The type of market structure existing for the search engines in the internet economy of the United Kingdom is the imperfect type of market structure. This type of market economy can also be said to be a monopolistic type of structure. The reason is that the primary market controllers are few (i.e. the five companies mentioned above) with Google Company as the market leader. Furthermore, the number of internet users in the United Kingdom continues growing in number owing to the easy and cheap access to internet providing gadgets such as the mobile phone (Hidalgo and Oviedo, 2014, p. 39). The number is, therefore, Large in comparison to the few companies available that can provide the service. It, therefore, follows that the companies, mainly ...Download file to see next pagesRead More
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