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opting to launch a new product in the market, while launching a new product it will take various factors such as employment rate, interest rate and rules and regulations set by the government (Dodsworth, 1997, p.1980). The rate of employment will help the organization determine whether the individuals living in the nation have the power to purchase their product or not. If the rate of unemployment is high, individuals will focus on spending less and when individuals focus on spending less, they refrain from trying new products. Due to this all the investment and the finances invested to produce, promote and sell a new [product might go in vain. Secondly, the organization has to ensure that the product they are launching the activities they are going to conduct to launch the product are consistent with the rules and regulations of the country, this is because if the company fails to comply with a nations rules and regulations, it might have to face heavy sanctions and
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