# MEDIA MARKET - Essay Example

Summary
in the form of graphs and charts), this might help. This is because where the marker can see you have made the effort to carry out relevant research and tabulate, graph or chart it, but…

## Extract of sample "MEDIA MARKET"

Download file to see previous pages Which particular group of viewers? Earlier, you mention doing an analysis by age - but this chart does not offer an analysis by age - it is an analysis by weekly reach. I have named the table and changed ”this very particular group of viewers in different groups of viewers
Your conclusion that ‘the % of people watching BBC1 is relatively low and is about 12%’ must be a misinterpretation of the data. I went in to Mediatel to check, and I attach a report from Mediatel which shows that in 2014, BBC1 actually had the highest share of all the major terrestrial channels with 21.7%. Indeed, I believe if you were to break down the total non-terrestrial share of 46.9% (which adds together all the satellite and cable channels), you would find BBC1 still to be the leader. It may be that you mean that BBC1 only reaches 12% of the 16-24 target group, which sounds right to me, but you don’t say so. By the way, you should illustrate the performance of these demographic groups as a chart or graph.
There must be some misunderstanding because I checked once again the share of BBC1 annually. The data is copied from the spreadshit and I checked once again to find out that 21,7 is the share of the channel for all ages.
The two statements "Moreover, it is considered that the average age of the BBC1 viewer is 59 years” and "Considering the fact that the average age of BBC1 viewers is between 56 and 59” cannot logically (or indeed mathematically) both be true. I corrected the first statement –the average age is 57,5 so these statements do not contradict each other.
I think you slightly misunderstand the data about seasonal viewership. The simple fact is that in the UK in the summer, the days are longer and the nights shorter. This means in general people watch TV less in the evening and in primetime in particular. There are also the summer holidays to take into account. You are right to say that young ...Download file to see next pagesRead More
Cite this document
• APA
• MLA
• CHICAGO
(“MEDIA MARKET Essay Example | Topics and Well Written Essays - 2750 words”, n.d.)
MEDIA MARKET Essay Example | Topics and Well Written Essays - 2750 words. Retrieved from https://studentshare.org/journalism-communication/1698814-media-market
(MEDIA MARKET Essay Example | Topics and Well Written Essays - 2750 Words)
MEDIA MARKET Essay Example | Topics and Well Written Essays - 2750 Words. https://studentshare.org/journalism-communication/1698814-media-market.
“MEDIA MARKET Essay Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/journalism-communication/1698814-media-market.
Click to create a comment or rate a document

## CHECK THESE SAMPLES OF MEDIA MARKET

### Social media as a mode of market communication in the U.K

...? The role of Social Media as a mode of Market Communication in the U.K Insert (s) The role of Social Media as a mode of Market Communication in the U.K Background of the study Social media is one of the most important emerging phenomenons of the recent history which have allowed users all over the world to communicate congregate and share funs with both friends and communities. With the modern technological advancements, the United Kingdom has increasingly become on of the countries with the highest number of social media users and new ideas, technologies, business models and other applications have continued to evolve in social...
12 Pages(3000 words)Essay

### Interactive illustration in print media targeting children's market(under12)

...?Interactive illustration in print media targeting children's market (under12) Introduction The twenty first century is marked by tremendous changes in the field of learning and education especially with the advent of new technology. It has revolutionized the field of children’s literature and the manner in which they approach the same, as any transformation in technology often entails children as the front runner in using and embracing such technologies. Children in today’s generation are ‘digital’ in the true sense of the word as they are growing up amidst a highly technological environment and are surrounded by innovative technological gadgets which are specifically targeted at them. The growing...
20 Pages(5000 words)Thesis

### Intimate Relationship in between Media Art and Emerging Market

...?Relationship in between Media Art and Emerging Market The Horizons of Virtual Reality Art in all forms have earned a considerably high reward to allthe professionals ever since it was identified worth exhibiting. Now, with the entry of media arts, a large number of aspirants with exclusive skill levels enjoy the benefit of exchanging the virtual products of their ideas and artistic skills earn a living (in many cases, unexpectedly high rewards) for their demonstrations either professionally or in an amateur way. The basic inspiration hailed from this deed is attributed to the freedom of expression and liberty of time-bound requirements. Emerging markets like China, Korea...
8 Pages(2000 words)Dissertation

### The role of Social Media as a mode of Market Communication in the U.K

...?The role of Social Media as a Mode of Market Communication in the U.K By [Presented to] of TABLE OF CONTENTS Chapter 1.Introduction 3 1.1Introduction 3 1.2 Research Aim 4 1.3 Research Objectives 4 1.4 Research Questions 4 1.5: Background of the Research 5 1.6 Rationale for the Research Topic 6 1.7 Scope of the Research 6 1.8: Outline of the Dissertation 7 1.10: Summary 8 Chapter 2.0 Literature Review 09 2.1 Introduction 09 2.2 Social Media 09 2.3 Forms of Social Media 10 2.4 Function of Social Media 13 2.5: Importance of Social Media 16 2.6: Increasing Use of Social Media in the UK 18 2.7: Impact of Social...
40 Pages(10000 words)Dissertation

### How was social media influenced Zara market

...?HOW SOCIAL MEDIA INFLUENCED ZARA MARKET? The introduction and involvement of technology is immense in the lives of individuals and businesses. Moreover, the social media component has taken strategic imperative for business in maintaining connection with its market while overcoming many barriers. Alongside it has increased the power of customers towards the products and services from businesses. With this defining and governing of social media at work, the study assessed the impact of social media on the customers of Span based fast fashion retailer ZARA. ZARA, the brand of Inditex group, has skyrocketed for success despite its contrasting model of business than typical fashion brands. The primary and secondary research based... OF SOCIAL...
16 Pages(4000 words)Dissertation

### How has social media influenced Apple market

...?How has social media influenced “Apple” market? To evaluate the influence that social media has made on Apple market, academic journals were investigated on the topic of social media and its scope and benefits. This research is based on secondary data gathered which has been collected from different sources such as journals and reputed search engines. The study finds that while Apple has so far refrained from direct engagement with social media, its customers have provided the company sufficient publicity through viral videos, podcasts and information. In fact social media has created a buzz around Apple...
14 Pages(3500 words)Dissertation

### The Components of the Multi-Media Employment Market

...www.academia-research.com Sumanta Sanyal A Report On The Components of the Multi-Media Employment Market Table of Contents 1) Introduction 2) What is Multi-Media/ New Media? 3) The Multi-Media Labour Market – Characteristics 4) Typical Work done in Selected Jobs 5) Job Requirements for Selected Jobs 6) Employment Models 7) Current Trends 8) Conclusion 9) References I. Introduction “Multi-Media/New Media may be said to be the ability to use computer skills to brings together...
12 Pages(3000 words)Essay

### How the Media Effects the Fashion Market

...How the media effects the fashion market 2009 OUTLINE: A) Media as powerful tool of social influence B) Fashion as a tool of identity construction C)‘Femininity’ and iconisation of cultural symbols. Shopping culture. D) Cinematic influence on the fashion E) Breakfast at Tiffanys and style icon Audrey Hepburn F) SATC and fashion literacy G) Glossy magazines and fashion trends F) Conclusion Media as powerful tool of social influence effect social perceptions not only in the spheres of economy, politics, religion, science and culture but has a great impact of building social identities. Media impacts our interaction with each other and shapes our...
8 Pages(2000 words)Essay

### Media Market Report of UK media outlet based on Mediatel

...Media Market Report: BBC Media Market Report: BBC The United Kingdom has a long list of channels that are rendering services in different fields for public interest. These channels are rated and are calculated as per their performance in the selected fields; audience, viewership, demographics, and the revenues generated annually. This media reports also discusses the topic in detail to provide an overview of one of the no. 1 Media outlets in UK, famously known as ‘BBC 1’. The information and the data, which is provided in this report, is majorly collected form Mediatel, followed by some other credible sources. ...
9 Pages(2250 words)Essay

### Using Social Media to Market a Chiropractors Practice

...Using Social Media to Market a Chiropractor’s Practice Using Social Media to Market a Chiropractor’s Practice The question of the extent to which chiropractors make use of social media to market their practice is one which is increasingly being debated. It has been argued that many chiropractors are constantly ignoring the reality as well as potential that accompany social media marketing subsequently leaving them behind. On the other hand, integrating social media into any efforts at marketing can help to significantly expand into other areas that were previously not possible. This paper looks at using social media to market a chiropractic practice looking at some of the options that are available, the costs, critical issues... and...
2 Pages(500 words)Essay