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CDA analysis - Essay Example

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To start with, the analyzed article from the Guardian has the title “Michelle Obama: I was ‘knocked back’ by race perceptions.” In general, the selected discourse in terms of modality contains video from certain elements in first lady’s speech in Tuskegee University,…
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Download file to see previous pages Thus, the selected element is a discourse, and its analysis has three dimension: as a text, sentence-by-sentence, and the words and phrases evaluation.
Firstly, the text as a whole is close to the genre of political speech, since its content is mostly based on the speech made by Michelle Obama. In this context, it has her direct quotations both in the text and in the video. However, the content and the comments on the speech make this discourse resemble the slice of life genre with casual style of writing, which means that the Guardian presented the speech itself with its subjective reflection on it. On the frames, the exact concepts that unite text are two main identities – on the one hand, it discusses “ethnicity,” “black race,” and “African Americans” (it refers to both the speaker and to Tuskegee University students); on another hand, the family values appear in the text as “my husband’s chances,” “my girls,” and “kids and families.” Moreover, these two identities are in different position in terms of foregrounding and backgrounding, because in the end of the text there appears the conclusion that “folks like you and me” (meaning the race) must believe in their potential (meaning realization in family life). On the cases of omission within the text, it does not mention any justification of first lady’s words with the facts from her biography; in other words, readers have nothing but to fall under emotional impression in what is given in the text. In addition, the voice of white public is neglected by this discourse, as the African American first lady speaks to the “mainly black graduates.” Although, the text includes horizontal intertextuality, as it has two direct quotations from other famous people on the same topic. Even though they have opposite opinions, the article does not reveal any support to them and provides only brief information on their ...Download file to see next pagesRead More
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