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Experimental Design & Methods 2 - Research Paper Example

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There are several methods of advertising online and choosing the most suitable approach will have a considerable effect on the success of the advertising campaign. This makes it imperative to determine the efficiency of the chosen approach and measure its performance against…
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Experimental Design & Methods 2
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Download file to see previous pages In the assessment of the current advertisement, campaign used by the Idaho State University will begin with a comprehensive analysis of the goals of the advertisement. This involves understanding its intended meaning, its anticipated impact on the targeted population, the demographics of the target population as well as its anticipated impact on the image of the University. When these dynamics have already been outlined, they will be used as standards through which the content of the advertisement will be assessed. Content testing will involve finding out whether the advertisement is successful at obtaining the attention of its target audience, if the advertisement is sufficiently informative to enable the audience to evaluate the advertised material and whether the advertisement is believable enough to convince the audience. Additionally, the testing will consider whether the advertisement is memorable in order to make sure that the audience will remember its main aspects, whether the advertisement appeals to the target audience and whether the advertisement produces the anticipated effect in regards to brand image of Idaho State University.
Selecting the advertisement that is most suitable entails more than mere choosing of the most eye-catching approach as the most suitable approach should have an ability to meet all the goals that have been set out by the Idaho State University. The chosen approach should also be able to communicate the appropriate message to the target audience, have an appeal to the target audience and be consistent with the marketing endeavors of the University. The experiment to assess whether the advertisement campaign used by the Idaho State University is effective and whether it will be more successful if a different social media platform is used will be conducted in two phases; the ...Download file to see next pagesRead More
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