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Journalism, Mass Media and Communication - Essay Example

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The following essay encompasses the issues of the journalism, mass media and communication field. Reportedly, the concepts cultural hybridity, public diplomacy, social media and national branding are important globally because they enhance both national and international communications. …
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Journalism, Mass Media and Communication
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Download file to see previous pages Public diplomacy makes use of several techniques or channels, one of them being mass media, international broadcasting, in particular. The techniques of mass media are used to directly affect the mass public, while the others especially cultural channels have an orientation towards elite audiences. Public diplomacy has got several geopolitical implementations. For instance, the EU member states are advanced in public diplomacy implementation about their strategies of foreign policy and these days the EU has got a Public Diplomacy Unit and Election Observation in the Action Service of the European External (Gilboa, 1998).
Public diplomacy has got a great impact on the power-relation globally. Usually, the nation that advocates for public diplomacy tends to attract more foreigners. When more foreigners move in, the various nations gain because of the investments and taxes the nations subject them to. By the end of the day, the nations that advocate public diplomacy gain (Gilboa, 1998).
The hybridity of culture involves the changing of culture as it adapts to various changes. Deterritorialization reinforces the change whereas sets of power relationships that are an unequal condition the change. Cultural industry hybridization represents the global forms and local culture interaction to produce cultural commodities that are dynamically localized. Censorship and adaptation in Malaysia, for instance, are significant hybridization ways monitored and enforced by several non-governmental and governmental bodies (Guan, 2010). ...Download file to see next pagesRead More
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