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Crisis - Essay Example

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The incidence happened on the 20th of April 1999 where two teenagers went on a shooting Spree killing thirteen people and leaving…
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Crisis
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Download file to see previous pages In a span of fifteen minutes, the duo had already killed twelve students and a teacher while wounding more than twenty. Few minutes after midday, the teens turned the guns on themselves and committed suicide.
As the incidence was going on, a radio station made a call to the executive director of Jefferson Country Public Schools, Rick J. Kaufman, found in Colorado. They passed on the breaking news and immediately Rick and his assistant superintendent rushed to the school. Rick tried to reach the school management to no avail since the school is on a large community park with so many residential areas. In a span of twenty minutes, there were several responders including paramedics, police, fire, and emergency helicopters all trying to locate the shooters and save the wounded students. On the other hands, the parents who had heard the news from the media sources were rushing to the school too. In addition, the employees and other students were fleeing out of the school’s compound. Rick made communications back to the office since it was the district’s crisis command center. At this time, his primary duty was to act as a liaison between the law enforcement and the school personnel at the district’s command center and the crisis site (Fearn- Banks, 2010).
According to Rick, there was a crisis management plan in place that had been written to the school districts but during this incidence, they did not take the opportunity to follow the plan to the letter. The media was more interested in what was happening particularly who was responsible and who was injured. The attack drew the attention both national wide and in the international media industry. According to Rick, the event seemed to dominate the media’s attention 24/7. The team made efforts to make sure that any information that the school district released to the public had no hearsay basis. One of the interventions that were put in place was setting up relocation sites near ...Download file to see next pagesRead More
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