Social Media - Essay Example

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In an ideal world nevertheless, social media refers to collective online communication channels, which are dedicated to input from specific communities notably for collaboration,…
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Download file to see previous pages Other noticeable social media platforms include Google Corporation’s Google+ and Wikipedia, which normally serves as a reference site.
Social media is no doubt becoming an integral part of human lives. They have been celebrated for the fact that they enhance communication between individuals, hence making interaction much easier. The role of social media in marketing has also been applauded as stakeholders have argued that it is the next big thing in marketing. Social media platforms increases both brand recognition and loyalty while at the same time reducing the cost of marketing. Experts have also attested to the fact that it improves customer experience.
One major disadvantage of social media platforms According to (Kerpen, 2011) is the fact that their users tend to lose their privacy “You lose certain confidentialities as compared to not being on social network.” Similarly, concerns have been raised over the prospect of online bullying and stakeholders in various industries have overtime attested to the fact that social media platforms bring about distraction during working hours, hence resulting into time wastage.
The Social Marketing book (Zarella, 2010) majorly revolves around how social media and its components have transformed the marketing world. In as much as commercial adverts, discounts and other marketing strategies are still worthy practices, social media marketing is much easier as it lowers the cost and enables producers to interact with the customers at a close range.
The source on likability of social media (Kerpen, 2011), heavily touches on some of the reasons why various parts of the globe have faith in social media. One of the reasons why manufacturers and service providers for example, prefer social media is they get to improve their products from the customer comments. Customers on the other hand have fallen in love with the fact that social media takes the pressure of ...Download file to see next pagesRead More
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