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Blog critique - Essay Example

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From the onset of social media marketing, studies evidently demonstrates the tremendous directional changes experienced by established global organizations. Blogging can be simply explicated as a type of website run and managed by a person who posts content regularly on…
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Journalism, mass media and communication From the onset of social media marketing, studies evidently demonstrates the tremendous directional changes experienced by established global organizations. Blogging can be simply explicated as a type of website run and managed by a person who posts content regularly on particular subjects and usually consists of images, media, data, and texts arranged chronologically to be accessed in a browser (Gillmar, 2004).
Like most organizations, Coca-Cola Company considered ways of penetrating the landscape of social media by creating “Unbottled” with the vision of achieving sustainable online growth. It concentrated on collecting the marketing and advertising materials that reveal the interface between Coca- Cola drink and its consumers. Through the extensive photographic collections that catches local and international distribution, the archivist used those resources and created a blog focusing on modern culture and heritage. However, criticism has risen from various groups and individuals concerning a variety of issues. Primarily, they include environmental matters, business practices, and health effects. The company’s products and subsidiaries have sustained criticism by both watchdogs and consumers particularly from the onset of 2000s.
The health aspect of the Coca-Cola drink has been in the spotlight severally with questions being raised on its disadvantages. Critics have often suggested that the drink leads to obesity and should be considered to be unhealthy. Unbottled is a blog created by the company to be a platform where people could share ideologies about the history of Coca- Cola, advertising, collectibles and the role of the brand in the pop culture. This blog provides unique opportunities for individuals to voice their opinions hence influencing the decision makers directly in a company. The basal purpose of this blog was to introduce the business to social marketing platforms and create a community whereby opinions can be reviewed. The blog creates a sense of community through interactive posting of comments and questions for discussion giving us an opportunity for creating interactions.
Through the blog, I have felt more connected to the company in various ways. This has primarily been enhanced by the integrity portrayed by the response team. Not only does the blog educate on the company’s welfare but portrays strong, inspiring leadership skills that can be employed by the clients. Consistent social interactions demonstrate clear objectives that have been established and the relationship between the customers and the organization affirmed. The client is elevated to a position of intimately understanding the upcoming projects as depicted by the organization.

References
Gillmar, D. (2004). We the media. Sebastopol: O’Reilly Media Read More
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