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Literature Review/Theory Presentation - Research Paper Example

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To start with, agenda-setting theory can be defined as the study which investigates the very ability of public institutions to state the topics for the broad discussion. In this case, the role of media in this process and the extent of such an influence are the key questions…
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Literature Review/Theory Presentation
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Download file to see previous pages In this context, the dynamic nature of both media and politics is stated by the authors as the key reason of the lack of theoretical research of their relationship (Eissler, Russell, and Jones 576). But, the connection between media and agenda-setting is evident as both of them use and sort information. However, the complexity of this field is the cause of the long period of bridging ambiguous definitions of elite/public fields of agenda-setting and perception of it in policy/communication studies. Thus, it can be easily seen that media and agenda-setting process are deeply connected. However, the rule of authority in this couple remains unclear. In context of media influence, it is interesting that opposition usually rely on negative news; so, media turns into the “promulgator for the positive feedback process” (Eissler, Russell, and Jones 578). In addition, the point that different mediums of media have different effects on agenda-setting is also crucial (Eissler, Russell, and Jones 579-580). In general, the presented research demonstrates the complicity of the connection between media and politics due to the unequal impact of different aspects of media. However, media can be determined as a gatekeeper between elite and public which is not always easily recognized. So, the presented research provides a good general overview but lacks concretization.
In this context, the study conducted by McCombs investigates the collective nature of collective media in the framework of newspapers and television analysis. In this research, it was discovered that no certain type of media has enough power to change the society but the whole horizon of media messages does so (McCombs 11). Nevertheless, the effect of media in shaping attitudes is evident for both newspapers and television. However, the research is limited by only two ...Download file to see next pagesRead More
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