Nobody downloaded yet

Principles of PR and its role in Society - Essay Example

Comments (0) Cite this document
Summary
The process also entails establishment and maintenance of organization’s public links and networks. PR plays an imperative role in the society thereby establishing a…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Principles of PR and its role in Society
Read TextPreview

Extract of sample "Principles of PR and its role in Society"

Download file to see previous pages The PR works to establish a link between the public or the prospective customers and the business.
Media relations is by far the most common and most convenient PR tool used to provide an effective reach out to the customers of businesses and the general public. This form of PR makes it easy for the public to receive relevant information from across the society and beyond thereby bringing about exposure and awareness. My choice of the PR closely attributes to the controversies that surround the media system in the contemporary world. The aggressive entry of social media into the PR system has complicated issues and has brought more sophistication than success owing to abuse and misuse.
The article, “Challenges of The Information Society and Public Relations,” by Palevska has provided an imperative insight. It explores into the dire constraints that come along with continued innovations in the information society and how it influences the public relations. By reading the article, I have established an understanding of the intrinsic link between information society and public relations. The scenario is applicable in all parts of the world, and other journalists and public relation officers can replicate in other parts of the world. Concerning my specific focus of the concept of media relations and its scope, the article has added into my knowledge, another dimension of the link between information systematics and likely influence on public relations (Palevska, 2012).
In my opinion, the article has attempted to offer an insight into some of the conflicting scenarios likely to exist between public relations and the information society. The information society rapidly evolves with the changing dimensions in technological advancement. As such, information delivery and reach up tend to depend on the level of innovativeness a company has relative to its competitors. PR is fast evolving from a primitive and less focus on technology use to a more ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Principles of PR and its role in Society Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/journalism-communication/1659070-principles-of-pr-and-its-role-in-society
(Principles of PR and Its Role in Society Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/journalism-communication/1659070-principles-of-pr-and-its-role-in-society.
“Principles of PR and Its Role in Society Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/journalism-communication/1659070-principles-of-pr-and-its-role-in-society.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Principles of PR and its role in Society

The Role of Strategic PR

..., and multi-genre campaign to ensure Unilever UK improves its sales and image as much as possible. Also, Unilever UK needs to maintain positive relations with the government of the UK, which has taken the middle ground on corporate relations, both prosecuting (Murphy, 2011) and permitting (Sweney, 2011) anti-competitive practices. Good relations with the media, influential individuals, investors, employees and the traditional media will depend on a personal relationship with each, coupled with the enforcement of the companies values across the spectrum of society. Next, it is necessary to determine the aim of Unilever UK for this year. 2011 needs to be a year of enforcing the values of Unilever UK. That...
12 Pages(3000 words)Essay

PR Plan

...Figure 1 – Budget Action Plan: Roles and Deadlines Active roles must be delineated on all interfaces so that relevant actions and their follow up can be generated reliably. (Kumar, 2009) The overall in charge of the public relations campaign will be a person from our PR agency. In time, this role can be assumed by the brand manager for “Banger’s” so that the company can take over the public relations campaign fully. However, this change can only come through once a positive measure towards increased sales has been established by either side. The entire public relations campaign will be executed over a period of 12 months with short term objectives set at 1, 3 and 6...
8 Pages(2000 words)Essay

Atheism: Defending its Basic Principles

...? Atheism: Defending its Basic Principles Year Level, Section Academic – December 5, Atheism: Defending its Basic Principles In this essay, I wish to defend atheism on two basic principles: firstly, the problem on the concept of God; and secondly, the morality of existentialistic thinking. Through these principles, I intend to come up with a synthesis of my arguments that will set forth the value of atheism in upholding truth and freedom in society. A. The Problem on the Concept of God In order to maintain consistency and succinctness in my discussion, I like to begin this part by properly defining atheism. According to an online article of BBC entitled Atheism at a Glance, atheism is defined as the disbelief in God. The disbelief... involve...
4 Pages(1000 words)Essay

PR

...? Public relations Methodology The study on Sight Savers is both exploratory and descriptive. The research seeks to describe the internal operation of the organization and determine the possible sources of funds for the organization how it uses its money and how the prevailing circumstances in the society affects its daily operations. It is understandable that charity organizations exist to better the society. They are non-profit organizations whose sole mandate is to specialize in the delivery of aid in a single sector and ensure that it sustains itself for the entire period that it seeks to be in operation. The non-profit generating aspect implies that such...
4 Pages(1000 words)Research Paper

Women Role in Society

...? Day Month Year The Role of Women in Society Introduction Women have a long and storied history in human civilization. In some societies, they rule with an iron fist and make many of the decisions, while in others they are considered to be subservient to the male. It seems that few societies have treated females as equals in comparison to their male counterparts. Yet, in a modern and civilized society, equally they should be treated. One way to determine how women are being treated in our society today is to examine their roles. We want to look at issues such as domestic violence, negative and positive expectations thrust upon women, and whether or not males demonstrate superiority over women. We will do this briefly by examining... that...
4 Pages(1000 words)Research Paper

Creative PR

...the successful channelization of the developed team and its orientation. Altogether, designing a working team that would work towards the organisational goals in a committed manner becomes a major challenge for the leaders in organisations (Sundstrom & et. al., 1990). In precise, building efficient teams based on these principles ensures better strategic decision making within the organisation and thus, augments its success potentials in today’s competitive environment, facilitating change adaption and productivity in an all-inclusive manner (Korsgaard & et. al., 1995). 4.2 Applying the Role of Team and Team Building in Creative PR Based on the facts...
11 Pages(2750 words)Essay

Women Role in Society

...of women at present is very different from her state fifty to seventy years ago. Today, women share the same political and civil rights as men. They can vote and they can even be elected and appointed in public office. They can own property, they can practice profession and in all aspects of the law, they are considered as equal. Discrimination is even punished. As such, women now are no longer expected to just stay at home and rear their children. They can now pursue any career that they like. They are free to endeavor on anything. Although it still is challenging for them, we see women executives and politicians. And society actually looks up at successful, career-oriented women. However, being a woman, the demands...
4 Pages(1000 words)Essay

Mass Media and Its Role in Society

...Mass media and its role in society The commonly used term ‘mass media’ encompasses numerous institutions and individuals that differ in method and purpose. In general usage, the term has been considered to define groups who make up the communications profession in both the entertainment and news industries. The specific role of the media in society is often debated but what is not argued is that access to information is essential to the health of a democratic society. Newspapers, radio, television and the internet allow citizens the opportunity to make informed choices and serves as part of the checks and balances of a...
7 Pages(1750 words)Essay

The American government Its Principles

...The American government – Its Principles Introduction Each and every world society has a political structure. Following the revolutionary war, the forefathers of the U.S. started to plan their political composition (Lineberry 6). In response to years of unjust ruling, the founding fathers centered on establishing a regime, which was far much different from that of the United Kingdom. The United States’ founding fathers did not desire for a tyranny or monarchy. Instead, they desired a political organization rooted in the following five principles, which are limited government, consent of the governed, democracy, rule of law and representative government (Lineberry 6). The...
8 Pages(2000 words)Term Paper

Women's Role in Society

...The Role of Women in Society A conference by the United Nations was held in Nairobi Kenya in 1985 to review the milestones achieved of the UN decade for women in terms of equality, peace and development (Issuu 13). At that time, the global feminist movement had gained momentum and an equal forum was held with participation of 1500 representatives of NGOs (Issuu 23). This is the event that many dub the cradle of global feminism. Another conference was held in Beijing in 1995 which went even a further step than the Nairobi conference. This one asserted that the rights of women are human rights and committed to specifications to make sure that the rights were respected. Steffensmeier and Allan (475) note...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Principles of PR and its role in Society for FREE!

Contact Us