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J., Bitt Beach Moon & Suto, R. J. (2014). A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations. Journal of Public Relations Research, 26(4), 359-379, DOI: 10.1080/1062726X.2014.908724
Itai Himelboim,…
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Download file to see previous pages udy where the researchers focus mainly on how twitter helped public relation specialists in building relationships by having followers on twitter who helped in reaching out to other effective individuals or organizations. The communication on twitter can be bilateral if the two parties are following each other and it can be unilateral if only one party is following.
Khalid Al‐Shohaib, Ali A. J. Al‐Kandari, & Masaud A. Abdulrahim (2009) mention the role of the Internet in facilitating the public relations practitioner tasks especially when the organization is facing competition. This study will be analyzing the usage of the Internet by Saudi public relations practitioners and that their Internet existence is tied to religious and political values. Diffusion of innovation theory is used to show Internet’s role in public relations in Saudi Arabia by sending surveys to the main three metropolitan regions in Saudi Arabia divided between public and private organizations. The findings highlighted that only 46 per cent of public relation practitioners are using the Internet to facilitate their tasks.
Al-Enad (1992) discussed how public relations operate in different settings using public relation models. He used the critical theory and the ethical theory. The public relations practitioners are the link between the organization and the stakeholders. The focus to public relations focus can be divided into several categories that include organizational PR where the practitioners’ focus is the organizations goals, responsible PR where the needs of stakeholders come first, and balanced PR, which is based on dialog as well as considering the needs of organization and the stakeholders. The result of this study showed that the majority of organizations are trying to meet the needs of both parties.
Saxton, G. D. & Waters, R. D. (2014). What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and ...Download file to see next pagesRead More
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