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PR plan - Assignment Example

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Public relations engross the planned promotion of services, goods and images of organizations projected to create goodwill of a place, event or person. Creating a personal image is essential especially to people whose personality is involved in their businesses, therefore…
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PR plan
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Download file to see previous pages Such people have to conduct many helpful public relations strategies for efficient interactions with the public in order to succeed their viewpoints.
Rob Ford is currently the mayor of Toronto, but has also served as Canadian politician for three years. Meanwhile, the mayor has many personal controversies which usually threatened his political career. He faced the charges of drug abuse in the year 2013 (Sussman and Susan142). He denied all allegations, but after serious investigations by the police, his videos were discovered involving drug syndicates. Later, Rob accepted the allegations of smoking cocaine, driving while drunk and use of illegal drug abuse. The council cannot be able to dismiss him from the office of the mayor according to law, as a result of, such scandals. Rob has to serve as mayor with a negative reputation thus requiring an image overhaul. Rob must, therefore, interact with people of Toronto to create a good image despite the scandal about drug abuse.
The audiences commonly targeted are those who consume alcohol, use anabolic steroids, cannabis, cocaine, hallucinogens, inhalants, nicotine and opiates. Students in secondary schools, colleges and universities are also included. The appropriate ways of reaching the audience is by using the social media to reach the people, conduct public rallies and seminars and visiting education institutions.
Rob will be accompanied by other ten members who will assist in taking minutes and other activities. The ten members will conduct public campaigns against drug abuse during Rob’s official hours. The will use transit with by speakers to campaign in the villages and towns. The whole project will take a whole month to access the targeted audience. Rob will hold public meetings in urban and towns to address the efforts he made to stop using drugs. Some of the groups will uphold in posting the good image about Rob, as a result of, quitting from ...Download file to see next pagesRead More
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