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PR FINAL PROJECT - Research Paper Example

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Organizations engage PR specialists to create a positive image and maintain it through the creation of a potent relationship with the public (IPR 1). In the…
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Download file to see previous pages The industry further requires PR executives to work for long hours, including weekends, and even standing in the rain or snow to check in invitees while earning diminutive salaries that are not convenient (Brown 1). Given the intertwined nature of the entertainment industry and other industries, PR executives must be updated on what is taking place in the world generally. Intrinsically, it requires one to have passion for such a job to endure the shortcomings thereof and not just being interested in the glamour (Walker 1).
PR Agencies hire staff to execute their various obligations to their clients, depending on the area of interest. One can be hired as an account representative in either a movie theatre, a film production company or by an entertainer as publicists. Publicists are engaged in managing and representing entertainer’s image before the eyes of the public. This is done by ensuring that Web sites, TV shows, newspapers, and magazines contain good press about the entertainer (Kennedy 1). An account manager for a film production company is responsible for the exploration and lurching of novel film coverage opportunities, the establishment and maintenance of a potent relationship with the media, and the creation of exciting campaigns that are integrated digitally (SAR 1). Movie theatre’s account representatives establish and uphold membership schemes and formulate initiatives that will urge people to visit the movie theatre habitually (The National Advisory Public Body for Theatres 1).
PR departments for an entertainment company that does not outsource its public relations tasks may hire a candidate, who fulfills the criteria set out, to help answer journalists when they inquire about the company, represent the company in public appearances and interviews (Media 1).
Having garnered sufficient experience in the field of PR, it is a lucrative job ...Download file to see next pagesRead More
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