COM 143Week 13: Semiotic Ad Analysis - Admission/Application Essay Example

Comments (0) Cite this document
They play a huge part in financing the media and the sector at large (Barthes 54). Clothing advertising is an excellent example of image producing media. This paper follows the analysis of Armani clothing line advertisement…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
COM 143Week 13: Semiotic Ad Analysis
Read TextPreview

Extract of sample "COM 143Week 13: Semiotic Ad Analysis"

Download file to see previous pages Using the included sample of Armani advert from Armani exchange magazine, semiotic examination will be carried out of the signs and texts for analysis and how Armani as a company strives to seize the potential and non-potential customers using advertisements.
Advertising so often what fuels and supports much of the media content. Advertisements are everywhere and tend to affect and create a relation to almost every aspect of an individuals lifestyle. Semiotic analysis of advertisements assumes that meanings on advertisements are designed to shape significance of reality (Barthes 82). They encourage people to see themselves, the service and product being advertised and aspects of the social world in terms of mythic implications that the advertisements promote. Myths and narratives play a vital role in generating and maintaining identity and social beliefs (95). Many contemporary advertisements do not necessarily ask customers to buy the products, they seem to be more concerned with amusing and presenting their unique puzzle and demonstrating their complexity and innovativeness in the way they have been created and the message, they purport to communicate.
To study advertisements closely in semiotic terms, there is a need for each to be separated from their environment. Visual and linguistic signs need to be identified to see how paradigmatically the signs have been arranged and the relation with each other through their various codding systems. It is also necessary to identify what social myth the advertisement promotes and whether the myths are challenged or not (79). Individuals have different views and the ability to decode when they look at an advert. Linguistic signs an iconic signs all contribute to cumulative meaning and code of an advertisement. Such signs and code denote something, people or objects that they present.
With a focus on the attached advertisements from vogue magazine September 2013, there are two photos for ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“COM 143Week 13: Semiotic Ad Analysis Admission/Application Essay”, n.d.)
COM 143Week 13: Semiotic Ad Analysis Admission/Application Essay. Retrieved from
(COM 143Week 13: Semiotic Ad Analysis Admission/Application Essay)
COM 143Week 13: Semiotic Ad Analysis Admission/Application Essay.
“COM 143Week 13: Semiotic Ad Analysis Admission/Application Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF COM 143Week 13: Semiotic Ad Analysis

Ad analysis

...?Ad Analysis Introduction While general advertising principles exist, it’s clear that when considering specific advertisements there exists great variety in terms of presentation. In large part, there are specific aspects of that advertisers must consider when customizing advertisements. This essay considers the specific aspects of audience, picture, language, and technique, as they are implemented in a Prudential advertisement that is featured in the current issue of the New Yorker. Audience The specific advertisement was found in an issue of the New Yorker. With this concept in mind it’s possible that the intentions of the advertiser were to reach a more educated audience, who already has a general...
3 Pages(750 words)Essay

Semiotic Analysis Paper

...?Semiotic Analysis The image that I have chosen for semiotic analysis is the print advertisement for Recruitment for the Healthcare profession. I have tremendous respect for nurses and in my opinion this is a very good print advertisement. According to Marris and Thornham (1999, p. 18) print advertisement is a form of mass media, and mass media is one that delivers message to a large audience. Marris and Thornham (1999, p. 21) further suggest that mass media have the power to “enforce social norms”, hence the phrase “power of the press”. Thus by making use of print media, the recruiter is also attempting to make use of this power to enforce new thoughts and replace...
6 Pages(1500 words)Essay


...It's an Ad world Communication is expanding rapidly across different cultures and so is information. In the 1980s there were only databases that catered to really large amount of data. Thirst for expansion is also increasing among the firms and the easiest way to enter the new markets is through the usage of Internet as a source for advertisement. The world is becoming a global village. Internet is the source for this close, fast and direct communication between different nations. Within the last 20 odd years the Web has gained extreme popularity. What ever is required is available on the Web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST...
3 Pages(750 words)Essay

Semiotic Analysis Rhinoceros

...Semiotic Analysis Rhinoceros This paper encompasses an examination of Eugene Ionesco's Rhinoceros. More specifically the discussion will investigate and provide a seminiotic analysis of the play. Seminiotic analysis can be thought of as the or semiology is the study of sign processes. This is known as semiosis, or signification and communication, signs and symbols, both individually and grouped into sign systems. This It includes the study of how meaning is constructed and understood and this is the concern of this particular analysis. When a rhinoceros charges across the town square one Sunday afternoon, Berenger thinks nothing of it. Soon,...
6 Pages(1500 words)Book Report/Review

Semiotic Analysis

...Analyzing a Vogue advertisement from a semiotic perspective Monica Purice Final Paper Com 507 295081 Introduction The term semiotics (often also referred to as 'semiology') is derived from the Greek word semeion which means 'sign'. In its core definition, it can be understood as the 'study of sign'. Ferdinand de Saussure (1857-1913), a Swiss linguist, gave the name to the subject when Saussure, was teaching the 'course in general linguistics' in Geneva university. An American, Charles Sanders Peirce (1839-1914) was another key figure who was responsible for the early development of semiotics. According to Peirce, a 'sign' refers to anything that could be used to generate...
5 Pages(1250 words)Case Study

Semiotic Analysis is Lanvin Paris

...Semiotic Analysis is Lanvin Paris Introduction Semiotics refers to the study of individual or grouped sign processes, sign and symbols, signification or communication, into sign systems. Central to this is the construction of an understanding of meanings (Chandler 2002). Semiotics often bears important anthropological linkage and dimensions in which it involves the idea that every cultural event or phenomenon can be studied as communication. Though this may be the case however, the realm of the semiotics does not at all exclusively lie in anthropology alone since some focus of the logical dimensions of science; particularly the natural sciences are...
10 Pages(2500 words)Research Paper

Ad Analysis

...29 November Assignment Two advertisements have been selected for the purpose of analysis for this paper. The two advertisements depict two women artists, Britney Spears and Jessica Simpson, marketing a fragrance and a beer respectively. By analyzing the two posters, it may be understood that the effectiveness of the beer advertisement is higher than the fragrance because of reasons relating to the association of the artists, positioning of the product, marketing through slogans and captions, as well as modelling of the two artists in the advertisement. The first advertisement that I have selected is an ad depicting the poster for a new fragrance in the market that is called ‘Fantasy Twist’ launched by...
6 Pages(1500 words)Essay


...For purposes of this brief review, the has selected the 1998 German film en d ”Run Lola Run”. The film was directed and written by Tom Tykwer and stars Franka Potente and Moritz Bleibtreu. The ultimate plot of the film is concentric around the lead character, Franka Potente, attempting to get 100,000 German marks in only 20 minutes time. Although there are a number of features that allows for this film to be an effective story, the three that this analysis will focus upon are with regards to the way in which the music is appropriate and allows for the viewer to further integrate with the action that is taking place on the screen, the theme of the movie itself, and whether or not the actors were ultimately believable in...
2 Pages(500 words)Essay

Analysis of breastfeeding ad

...Teacher Analysis of breastfeeding ad The article that will be ed for analysis is Oreo cookies breastfeeding ad where it generated a lot of controversy. The ad was created by Cheil Worldwide, an independent advertising agency. The ad was used during an awards gathering in South Korea. When the ad was leaked, it quickly gained momentum as the public was either thrilled or disturbed by the ad. The image of the advertisement is very powerful. The use of the baby in advertising Oreo obviously appeals to our emotion. Everybody finds a baby cute and it is inevitable that people will really like the image...
2 Pages(500 words)Essay

Print Ad Analysis

...Printed Advertisement Analysis by I have decided to analyze the advertisement of one of the most popular and the most recognized producers of jeans in the world-Levi Straus. His Levi`s is not just an element of outfit, it is the symbol of style and quality wanted by young people all over the world. That is why obviously the target auditory of the brand consists of teenagers and young adults who value attractive and sexy look, freedom, and probably punk style of life. Visual images created by the brand thus must appeal to these people directly evoking strong emotions and lust for challenges and adventures in them. The advertisement I have chosen is just like that- it depicts a company of three friends driving a cabriolet...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Admission/Application Essay on topic COM 143Week 13: Semiotic Ad Analysis for FREE!

Contact Us