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Communication Research - Assignment Example

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Sampling or sample size refers to the "selection of a part of the aggregate statistical material with a view to obtain information about the whole" (Das, 2009: 488). It is used in quantitative research studies as a tool for measuring, identifying, estimating, and presenting…
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Download file to see previous pages This is where the all the data comes from.> Might be helpful to the class if you mentioned why Qual research doesn’t do sampling? Qualitative research doesn’t do sampling because unlike in quantitative research which rely heavily on sample size as the key drivers for statistical analysis, qualitative research rely more on observation and the interpretations are mostly value-bound. Qualitative research is subjective in nature while quantitative research is objective.
Given the context and implications of the use of sampling in a research study, it is important to ensure that the sample size chosen is appropriate and adequate in order to derive effective results from the study. Since the analysis of the data relies heavily on the sampling methods used as well as on the sample size it is highly crucial to ensure that the chosen method is apt for the research study. However determining an appropriate sample size is highly tedious process and the researchers are generally found to be vulnerable to random sampling errors. These sampling errors encountered by researchers refer to ascertaining the appropriate sample size and disregarding the response and non-response bias Yes. Response bias means when the respondents answer in accordance with what they perceive the researcher expects them to answer rather than relying on their own personal beliefs. Non-response bias occurs in statistical surveys and refers to the difference between the answers provided by the respondents and those likely to be provided by potential respondents who did not participate in the study (Wunsch, 1986). The key advantages of sampling is that it allows the researchers to use numbers as a tool to assign value to a given phenomenon and derive meaning out of the numerical data, collected by them (Keyton, 2011). Quantitative research enables the researchers to use/ select smaller groups or ...Download file to see next pagesRead More
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