Nobody downloaded yet

Public Relation Strategy - Term Paper Example

Comments (0) Cite this document
The author examines the public relation strategy for the company which contains five components all of which are central to the business operations, these are knowing the market, using technology, media relations, social awareness, and monitoring the web…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Public Relation Strategy
Read TextPreview

Extract of sample "Public Relation Strategy"

Download file to see previous pages The company’s business line is the provision of greetings cards to the market, specifically traditional, Arabic, and Islamic cards. This business is based on the importance of celebrating traditional, social, economic, and political occasions. Most importantly, traditional celebrations are prioritized due to the fact that they constitute the majority of social celebrations that occur at different times of every year. A public relation strategy comes in handy for the operations of the company, due to the high-level publicity and exposure that the company needs in order to market and sell its products (Wilcox & Cameron, 2011). These products include greetings cards, musical greetings cards, gift boxes, musical gift boxes, and gift wrapping papers. On the same note, all the aforementioned products can be customized or non-customized.
In order to facilitate efficient and effective information flow from the company to the public, the company has to understand the nature of the environment within which it operates. This has to consider the target market, competition level, consumer tastes and preferences, public notion on the company’s products, and the most appropriate approach to use towards the public and all other stakeholders factored in the public relation concept. The idea is to create a company image and brand that the public wants to associate with.
The public relation strategy for the company is made up of five components, all of which are central to the business operations undertaken by the company. These are: knowing the market, using technology, media relations, social awareness, and monitoring the web (Wilcox & Cameron, 2011). Knowing the market entails identifying the target market. Product definition by the company identifies the target market. All persons who engage in traditional celebrations constitute the target market.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Public Relation Strategy Term Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Public Relation Strategy Term Paper Example | Topics and Well Written Essays - 750 words. Retrieved from
(Public Relation Strategy Term Paper Example | Topics and Well Written Essays - 750 Words)
Public Relation Strategy Term Paper Example | Topics and Well Written Essays - 750 Words.
“Public Relation Strategy Term Paper Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Public Relation Strategy

Public relation

... of Lecturer 21 April Public relation The Boston Red Sox, Boston Bruins, Boston Celtics and the Boston Patriots are four sporting outfits and they have made some efforts to promote their image in the eyes of the public. These four sporting outfits have made some specific public relation efforts in the past and they are still making such efforts till date. The Boston Red Sox baseball team has organized several exhibition games in order to boost their image and preach the message of peace and unity to the people of the city and the United States (Stout & Johnson). The Boston Celtics basketball team is also not left out as they have also organized several friendly games to promote their public image and to make themselves acceptable... Boston...
1 Pages(250 words)Essay

Public Relation

...? Organizational and Societal Functions of Public Relations Public Relation is a part of Integrated Marketing Communications, Integrated Marketing communications guarantees that all types of communications are care connected. Basically, (IMC) implies that all the promotional tools are incorporated to enable the function in harmony. Therefore, public relations varies in meaning depending on is the purpose in organizations. Additionally, it executes several organizational and societal functions. Thus, PR can be defined as the management function that recognizes, ascertains and upholds communally valuable relationships between an...
4 Pages(1000 words)Essay

Public Relation Writing

...June 5, Public Relations Writing Q Fake news stories abound in the daily newspapers for the simple reason that daily newspapers have neither the least incentive to want to scan all their news items nor the time and willingness to do so. In today’s highly complex and fast changing global business environment, intense pressure from rivals sets the pace of newspapers and any delay in relaying information constrains profits. Businesses all over the world are keen to take advantage of newspapers as corporate strategies to market both themselves and their products and as such, they often pass what could be described as ‘fake news’ for publicity purposes. ‘Fake news’ items are...
5 Pages(1250 words)Assignment

Public relation

...Similarities and Differences between Proactive and Reactive Public Relations Public relations play an important role in our organization since it enhances communication between public and the organization for the sake of building a sustainable positive image. The main aim of a sustainable positive image is for the company to create good will to the society which would ensure that their products will continue to prevail in the market due to increased good will and the public will have trust in them. However, there is a big difference between proactive and reactive public relations. Most of the companies...
2 Pages(500 words)Essay

Public relation

...; however in many cases the strategy followed by the practitioners involved can lead to false impressions and evaluations. The need for a regular review of any relevant effort is therefore imposed by the circumstances in order to prevent any similar phenomena in the future. References Bollinger, L. (2003). ‘Public Relations, Business and the Press’ Public Relations Quarterly, 48(2): 20-24 Bradley, R. (2004). ‘The Connection between Public Relations and Competitive Advantage’ Public Relations Quarterly, 49(4): 7-11 Cantelmo, D. (2001). ‘How PR People Distribute -- and the Media Prefer to...
10 Pages(2500 words)Essay

Public relation strategy of AUstralia Federal Election

...Public relation strategy of the Australia Federal election BY YOU YOUR SCHOOL DATA HERE Public relation strategy of the Australia Federal election Introduction On August 21, 2010, citizens of Australia will be electing their new Prime Minister. Expected to be the frontrunners of this election are Labor party representative Julia Gillard, the incumbent centre-left candidate and Tony Abbott, centre-right Liberal party representative. This tight race for Prime Minister is, by both candidates, platformed on a variety of issues including health care reform, environmental policy, a strong emphasis on immigration issues, and how to improve the...
12 Pages(3000 words)Essay

Public Relation

...Topic: Public Relation Public opinion is an outcome of social interactions and intercommunication of peoples. It need not be consensually derived but it has a certain persuasive appeal or force owing to the number of persons involved in shaping the idea, often derived from common experience or of a complex phenomenon that needs shared thoughts (Suo & Chen, 2008). This is an essay that will explore public opinion which found its powerful expression in social media and which later became an instrument that pool unspoken customers dissatisfaction as in the case of Vodafone which is severely criticized of poor service or of that case on controversial mobile phone hacking...
6 Pages(1500 words)Essay

Communication-Public Relation

...Reading Response: Communication-Public Relation Reading Response: Communication-Public Relation The top five strategies for making the most of your internship as presented by provide what I believe to be practical tips on how individuals can be able to approach their internships so as to be able to maximize their learning experience as well as increase the possibility of landing a job at the firm after graduation ( 2014). However, I do not agree with some of the tips provided in the article such the need for one to be a “Johnny or Suzy Good Intern” who is always trying to appease the bosses. I think that such an approach would...
1 Pages(250 words)Assignment

Media and public relation

...MEDIA AND PUBLIC RELATION By Table of Contents Table of Contents 2 Introduction 3 Functions of PR 4 Historyof PR 5 Ancient Civilization 5 PR history in Germany 6 History of PR in US 9 Comparison between Germany and US 12 Conclusion 15 Works Cited 17 Media and Public Relation Introduction Public relations (PR) refers to the management of spread of information thereby building a mutually beneficial relationship between an individual or organization and its publics. This implies that public relations bridges the gap between an entity and its publics hence its ability to form...
15 Pages(3750 words)Essay

Public Relation

...Public Relations Public relations are the modes of communication of companies, organizations and individuals to the media and public, where a public relations specialist communicates directly to the audience he is targeting or indirectly through the media, with the aim of creating a strong long lasting relationship with the audience or to generate and retain a positive image of the concerned party. Measuring the results of public relations efforts is important as it helps to ensure that all the objectives that were established are met. The measurement of the efforts of...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Term Paper on topic Public Relation Strategy for FREE!

Contact Us