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The Advertisement is by the Multinational Coca Cola Company - Essay Example

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The paper "The Advertisement is by the Multinational Coca Cola Company" discusses that the ad was and still is very successful. It is not every day that a company gets overwhelming requests from its customers asking for an advertisement back on their screens…
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The Advertisement is by the Multinational Coca Cola Company
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Download file to see previous pages The advertisement initially ran in many channels in the United States of America, in Canada, where the last of the ads was shot and eventually the ad was shown in many channels throughout the world including in CNN, Fox, South Africa’s SABC, Britain’s sky television among many other national and international TV stations, and later modified to suit radio stations throughout the world.
The advertisement was shot and different aspects and scenes added from the original one in 1995, to the year 2001, when the ad was stopped. This was due to the fact that Coca Cola was changing its advertisement strategy from using a single ad worldwide, approved by its Atlanta Georgia headquarters, to more localized advertisements by individual countries. Furthermore, the voice behind the ad, musician Melanie Thornton, had just passed on a few weeks before the Christmas of 2001, presenting Coca Cola with a dilemma. However, due to public demand, the advertisement was back on the air in most countries in 2007. Coca Cola announced that several customers and clients had complained of not seeing the ads on TV, yet the ad marked the beginning of the Christmas season for them, as well as having nostalgic and sentimental value to all those who loved it in its earlier years (Sandison, 2007).
As said above, the advertisement by Coca Cola called ‘Holidays are Coming’ or the ‘Christmas long trucks’ holds a special place to people who saw it in the late nineties to the early years of the first decade of the 21st century. The advertisement is a very catchy one with a simple but enjoyable song to accompany it. Many people have come to associate the ad with the beginning of Christmas festivities, which sets them in the right mood for the holidays. ...Download file to see next pagesRead More
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