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Google is really an advertising company which relies on identifying and classifying information in order to attract targets populations for its adverts. This is the reason it focuses much more on mobile phones. That is for the simple fact that it allows more of its adverts to…
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Download file to see previous pages He attributes the Google market success to “what can only be labeled as extraordinary people management practices that result from its use of “people analytics.” (Sullivan, 2013)
The extraordinary marketplace success of Google has gotten the notice of many in the business world and has began forcing many business leaders to take due notice. They have seen that there can also be other newer roads to corporate success.“New path” (Sullivan, 2013) firms can only hope to dominate by producing continuous innovation. This has made top management executives come to the realization that in order achieve continuous innovation there must be a strategic shift. This shift has to be an on purpose focus on better human resource management.
This is a very necessary step in the strategic focus of human resource. It is necessary as innovations don’t just spring out of anywhere but from individuals who have to be both recruited and retained (Branham, 2005). This means providing them with good managers and working environments that will support innovation. The transition to an innovative firm is not an easy one because “most HR managements operate under 20th century principles of past practices, efficiency, risk avoidance, legal compliance, and hunch-based people management decisions’ (Rose, 2006).Therefore in order to better improve, innovation reinvention of the traditional HR and the processes that drive it are needed.
The basic idea behind the “people analytics” method is that appropriate human resource management decisions are seen and made to be the most important and impactful decisions that a firm can make. It is not possible to produce superior business results unless managers are making fitting and accurate people management decisions. Although it may be argued by many that product, research and development, marketing, ...Download file to see next pagesRead More
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