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Communcation - Essay Example

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The profitability of firms depends directly on the business strategies these firms are using to ensure effective communication between the company and its clients in the sector. Communication is paramount…
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Download file to see previous pages Cross-cultural differences among citizens and consumers may cause cognitive, behavioral and emotional constraints that form barriers to effective communication. Therefore, human resource managers should develop business strategies that reduce communication barriers created by cultural differences among people in the business world. When companies are expanding their business territories, they find themselves handling people from various cultures either I the same country or different countries for the case of international businesses. Cross-cultural differences among citizens and people may be problematic for businesses and other organizations.
Cultural differences on local, regional, national and international perspectives may influence how organizations communicate with clients. Cultural differences are a central issue in operations of any organization, business or firm. Variations in cultures across organizations and regions worldwide present several barriers to communication. International businesses and companies operate in areas with diverse cultures worldwide. Therefore, managers of such companies should develop marketing strategies that incorporate cross-cultural issues. The marketing and advertising strategies should develop business relationships among people from different cultures. An effective communication strategy starts by considering the fact that both the sender and the receiver of the message are people from different cultures. Therefore, understanding such cultural diversity is important in ensuring successful cross-cultural communication. To ensure successful integration of cross-cultural aspects in communication strategies for companies, there is a need for proper research on the effect of cultural diversity on business communication (Romani and Claes, 2014).
In order to develop effective measures to manage cross-cultural variations affecting communication it is imperative to understand different cultures. Each culture has its ...Download file to see next pagesRead More
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