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Apple Employee Training - Essay Example

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It is an American multinational company whose main line of production is computer software products and consumer electronics such as mobile phones among other gadgets. Among…
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Apple Employee Training
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"Apple Employee Training"

Download file to see previous pages As per January 2014, the company had over 400 retail stores in more than 15 countries and an online store whereby hardware and software products are sold. However, despite the incredible growth the company has experienced over time, the is a pressing need to keep on training its employees in various departments in order to have a competitive edge over its close rivals like Microsoft, Dell, Samsung, Acer, Lenovo among other global technological giants.
In the past, Apple Incorporation has been using a distribution channel that involved intermediaries in this case being authorized dealers. This strategy had proven to be a good idea in most parts of the world and particularly in the past when the company was under leadership of Steve Jobs. However, of late, the strategy has started backfiring as its close rivals adopt other strategies that are highly outdoing the company’s operations. One weakness that this channel of distribution has created is the fact that dealers do not know much about Apple products hence are completely unable to meet the requirements of the customers; they are unable to answer technical questions relating to the products (Apple, 2014). This has ended up making the company start opening its own physical and online stores in order to retain its market share in this competitive wave. As a result, the company requires training of cashiers, public relation personnel in their different stores, managers among human resources.
Moreover, the company is under threat of being technologically dormant, a gap that is being created by the fact that its co-founder and a techno genius Steve Jobs is no longer in the management. This has made the company focus on training ambitious young persons in order to fill the gap that was created in hope that they will get another genius. However, this paper will focus on employees training with relation to public relation personnel, cashiers and other positions that ...Download file to see next pagesRead More
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