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The Dim lighting company is faced with several problems that include macro and micro challenges, the macro challenges are those that are outside the reach of the company to solve them using internal mechanisms, in other words, they are the opportunities and threats that the company faces. One of the greatest threat that the company faces is the lack of adequate funds to support its research and development kitty which Mr Spinks, the director of research and development at the company puts at 1.2 million dollars per year for two years then an additional 500, 000 dollars to initiate production the micro miniaturization project (Brown, 2011, p81). Another threat that is facing the company is the decline in the profit margin for the last one year, which has an implication on the image of the business to the outsiders.
The company however, is not without some opportunities, the major opportunity that the company has is that it acts as a profit centre therefore it is able to manage its resources with minimal interference from the corporate head office, in addition, this enables it to make its own decisions and implement them in order to remain competitive in the market. In addition, the fact that the company can be able to look for funds from the head office to invest in research and development is an opportunity that may not be available to all such firms.
Internally, the strength of the company is that it has Mr Spinks as the director of research and development; Mr Spinks is a respected person in research as he is considered as one of the best brains in research, this can be seen in the numerous awards that he has received from different science societies . With Mr Spinks as a director, Dim lighting company is likely to be always ahead of other companies in terms of technology and renovation; this is evident from the multimillion-research project that he wants to undertake on micro miniaturization
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