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AAD252 - Essay Example

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Summary
Firstly, scholarship looks into the ideological building of a woman’s body in past women’s sports. Secondly, semiotic reviews of media’s images of female athletes are influential. Thirdly,…
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AAD252

Download file to see previous pages... I believe women should no longer be taught to give up athletic activity all for less energetic activities like midwifery and being housewives.
History reflects on the weak image of women who could not participate in sports because of the “permanent injury” stage in their reproductive cycle. This image stuck in society for more than a hundred years, particularly amongst the opposite gender (Balsamo 42). Past literature sheds light on the procedure in which one series of beliefs is expressed with another broad system. In this case, the series of beliefs entailed female bodily inferiority especially when it came to sports and the broad system entailed women’s insignificant athletic contributions.
The sexualization of the female body replaced these series of beliefs gradually (Balsamo 44). I believe this radically, but slow process cured because of the media’s less dramatic portrayal of skillfully trained female athletes. This treatment spurred the “criminal, deviant, and/or socially unacceptable” point of view on such athletes. The media branded the sexualization process as ordinary culture behavior, which only allowed women to embrace technology as a means of improving their ...Download file to see next pagesRead More
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