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The Burka and the Bikini- a Rhetorical Analysis - Book Report/Review Example

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The article The Burka and the Bikini by Brumberg and Jackson comes down heavily on any attempt to commoditize or regiment the female looks and physique, in a systematic and rational way. It goes without saying that the readers that Brumberg and Jackson tend to target are the open minded and rational individuals and groups…
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The Burka and the Bikini- a Rhetorical Analysis
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Download file to see previous pages At the very start of their rational, Brumberg and Jackson address the emotive conscience of the target audience by linking the commoditization of the female physique in the Western societies to the war for the women’s rights in Afghanistan (194). This ploy is indeed a suitable and appropriate tactics on the part of Brumberg and Jackson in the sense that they well understand the emotive appeal that the war in Afghanistan has for the so called open minded Western readers. Perhaps, the intention of Brumberg and Jackson seems to tap into the collective emotional pool of the target audience by establishing a rational correlation between the regimentation of the female attire by the Taliban and the commoditization of the female physique in the Western societies. This strategy allows them to solicit an unhampered attention from the target audience. Yet, the ingenuity of Brumberg and Jackson lies in their ability to first solicit the reader’s attention and then to shatter their cherished notions of female dignity and freedom, by referring to the almost nude portrayal of women in the American television commercials and programs (194). The net impact of this strategy is that it leaves the reader’s with an unguarded attention, so necessary to bring home the point that challenges their notions of normal and regular, so far as the female physique is concerned. ...Download file to see next pagesRead More
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