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The company also has to ensure that the marketing analysis is done perfectly and this involves issues such as surveying the potential markets and finding out the types of markets that their services can supply without any issues. It is also necessary that an individual realize their niche in the market to ensure that they give the best services they can to their clients.
The chapter is very exhaustive on the topic of marketing as the reader gets to know the various issues about marketing and the way that the design marketer can get his company to get more and more clients. The chapter is exhaustive on the four principles of marketing which include the price, the product, the place and the promotional strategy put in place to ensure that the product is well known among the customer base. A marketing plan is include in the chapter which helps in enabling the reader on how to come up with a good plan to market the products and how to reach out to the most suitable markets in the industry (Russel).
Promotional basics talks of the different ways that a firm makes their products known to the public. While promotion includes things such as advertising, public relations is concerned more with the fact the company’s image in the eyes of the public. One of the major ways that firms can establish coverage is by having press releases. Press releases is one of the major ways that firms get exposure and people get to know of the firm and the goods that they deal in. There is also promotion through social media as people are increasingly using the internet to find goods and products. Therefore, it would be useful for a design company to advertise their services on the social media platforms available (Russel). One advantage of social media is that it is a much cheaper way of advertising and it is easy to attract customers through the pictures posted. Newspaper advertisements are also
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