Nobody downloaded yet

Cokes Polar Bear Can - Essay Example

Comments (0) Cite this document
The coca cola giant company recently during the holidays launched a brand new design of a white holiday can as part of the company s marketing campaign for purposes of elevating awareness as well as funds with an aim of creating a safe sanctuary for the polar bears. According to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Cokes Polar Bear Can
Read TextPreview

Extract of sample
"Cokes Polar Bear Can"

Download file to see previous pages Consequently, the identical color in the two types of coke both classic and diet brought consumer displeasure and terrible confusion.
The campaign of the white can coca cola became disruptive to the consumers making them do a double take. The coca cola company has never changed the traditional red color of its can however for the first time the company introduced coke Classic in a white can. Even though consumers may refute the power of marketing over their preferences, the consumer brain is profoundly influenced by effective advertising. Naturally in soda brands color red brings to the mind coke classic while silver evoke diet coke (Shayon 5). As such where consumers are able to make color association with brands, an attempt to change the color of a given brand like coke attempted to do, would certainly amount to a dramatic shift branding consequently disrupting the normal behavior of consumers. For this reason there is a greater possibility of regular consumers to be mistaken as to the identity of the brand as was the case in distinguishing coke classic can and that of Diet coke. Many of the angry and confused customers posted their complaints on emails and twitter.
Even though the company’s’ intention was to grab their customers attention through disruptive complain its customers were not impressed at all. Within day of the launch numerous complaints began flowing about the white can being too similar to the silver one. This made some diabetic and weight conscious consumers to accidentally purchase classic coke while in fact they had intended to buy Diet coke. Some of the customers went ahead to return already opened white cans to the stores where they had purchased them demanding that they should be given new diet coke cans. Some others opted to express their anger and dissatisfaction with the white can online.
The introduction of white cans by the coca cola company was just another ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Cokes Polar Bear Can Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Cokes Polar Bear Can Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/family-consumer-science/1589505-cokes-polar-bear-can
(Cokes Polar Bear Can Essay Example | Topics and Well Written Essays - 750 Words)
Cokes Polar Bear Can Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/family-consumer-science/1589505-cokes-polar-bear-can.
“Cokes Polar Bear Can Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/family-consumer-science/1589505-cokes-polar-bear-can.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
How climate change/global warming affect the polar bear and its surrounding. And future predictions
Increased industrial activity and larger consumption of resources has led to a massive increase in gases like carbon dioxide which when released into the atmosphere results in Global Warming. One of the major effects of such is that the planet is going through an intense climatic change.
10 Pages(2500 words)Essay
Design Thinking summative assignment
Managers who reason like designers have the capacity to transform the manner in which objectives are accomplished in an organization. It is a significant approach used by successful organizations to combine of technologically realistic and economically feasible ideas with whatever is desired from a human viewpoint.
8 Pages(2000 words)Essay
Acid Mine Drainage
This paper recognizes that AMD is one of the environmental threats in the offing as most of the economies are hinged in the process of mining’s that contributes a huge chunk of income to the struggling economies of any states in the world.
7 Pages(1750 words)Essay
Bear Grylls Entrepreneurship
The format that this paper will utilize is to first provide a brief background on the man followed by a timeline of events leading to the development of his current placement in
5 Pages(1250 words)Essay
Thawing out the Polar Bear: Global Warming and Arctic Canada
Just about all of the Arctic Ocean around the North Pole has served as a suitable habitat for the polar bear. Recent estimates of the polar bear population range between 21,500 and 25,000. However, it is fairly clear that the effects of melting polar ice due to global warming will be far more invasive to the polar bears’ habitats.
8 Pages(2000 words)Essay
Watching the video and answer the following questions
These are things which are either quantifiable or practical, but this topic on creativity is neither practical in a sense that it does not have an immediate practical value like money, and neither is it quantifiable. Nevertheless, it is
3 Pages(750 words)Essay
Bear Stearns & Co
The stress by Blockbuster administration was that the standard Blockbuster store has 10,000 tapes with 7,500 separate titles, and was not at all like their rivals (Palepu & Healy, 2012). Since Blockbuster had a
3 Pages(750 words)Essay
Polar bear
The warming results in the loss of sea of sea ice. This condition threatens the lives of the polar bears. Other human activities that endanger the lives of the species include hunting
2 Pages(500 words)Essay
A Bear Workshop
YOUR NAME HERE YOUR TUTOR HERE DATE HERE Question 3 – Build A Bear Workshop Build A Bear Workshop is taking the right avenue in diversifying its product line, considering that many of the customer tastes are fad related and therefore short-lived in its marketplace.
1 Pages(250 words)Essay
Polar Bears Essay
Important facts A. Section 7 of the ESA B. Population of the polar bears in the world is between 20,000 and 25,000 III. Positive sides A. Collaboration of the various agencies and environmental organizations B. ESA has the capability of changing over time C.
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Cokes Polar Bear Can for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us