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Essays on theoretical foundations of purchase intention

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Examples List on Theoretical Foundations Of Purchase Intention

Effects Of Brand Awareness And Website Quality On UK Consumers Perceived Risk And Purchase Intention 03095

Effects Of Brand Awareness And Website Quality On UK Consumers Perceived Risk And Purchase Intention 03095

16 pages (4000 words) , Download 2
The consumers are aware and familiar with the availability and popularity of the brands and they perceive various factors before buying or purchasing a particular product. Whenever a…
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Critically evaulate the theories related to choice and behaviour how they could be utilised to influence the client behaviour and choice
Critically evaulate the theories related to choice and behaviour how they could be utilised to influence the client behaviour and choice
14 pages (3500 words) , Download 2
In the recent decades, consumer behavior as a subject of psychological research has been given much attention as the sphere of marketing has been turning into a very significant area. With the development of the modern society and all the more stronger emphasis on its consuming…
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Discuss to what extent homicide is related to social inequality. What are the puzzles that these correlations present us with
Discuss to what extent homicide is related to social inequality. What are the puzzles that these correlations present us with
15 pages (3750 words) , Download 1
There are multi-faceted aspects of social inequality which are inclusive, but not limited to, having access to quality health care,…
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Examining switching costs as a moderator in the relationship between service personalization, customer satisfaction and customer
Examining switching costs as a moderator in the relationship between service personalization, customer satisfaction and customer
48 pages (12000 words) , Download 2
The mitigative effects of switching costs on the relationship between service personalization, customer satisfaction and e-loyalty: a study of the Internet banking services in Hong Kong. Dissertation submitted for the degree of Doctor of Business Administration Chapter 2 Literature Review 2.1 e-loyalty 2.1.1 Introduction of customer loyalty Building and maintaining customer loyalty used to be central theme of marketing theory…
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Understanding the Factors Affecting the Influence of Children on Their Parents Total Purchases

Understanding the Factors Affecting the Influence of Children on Their Parents' Total Purchases

21 pages (5250 words) , Download 1
UNDERSTANDING THE FACTORS AFFECTING THE INFLUENCE OF CHILDREN ON THEIR PARENTS’ TOTAL PURCHASES by Paul R. Tomko Dr. Clifford Butler, PhD, Faculty Mentor and Chair Dr. Christopher Lucarelli, PhD, Committee Member Dr. Linda Dell’Osso, PhD, Committee Member William A…
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Analysis of the Consumer Behaviour of University Students towards Online Shopping

Analysis of the Consumer Behaviour of University Students towards Online Shopping

52 pages (13000 words) , Download 2
Analysis of the Consumer Behaviour of University Students towards Online Shopping Abstract The study aimed to examine the online shopping orientations of university students and the benefits that they perceive from such online transactions. These factors were then studies in relation to their attitudes toward the online shopping process…
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Using a Sexuality in Advertisement
Using a Sexuality in Advertisement
20 pages (5000 words) , Download 1
This paper covers various utilities that underlie sexual imagery in the advertisement. This review de-centered itself from maintaining a sole perspective. The various utilities were scrutinized under various domains, such as the effective, behavioral, sociological, and cognitive perspectives …
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Buying Decisions of the Parents

Buying Decisions of the Parents

25 pages (6250 words) , Download 2
Chapter 2. Literature Review Introduction The literature reviewed by the authorexaminedthe extent of influence that children have on the buying decisions of their parents. From a study of the various literature available on this topic, researchers have shown that children have exercised a good deal of influence on the parents’ decisions for buying products, especially among consumables such as breakfast cereal, aerated drinks, fruit juices, and popular electronic goods like mobile phones…
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Luxurymarket in china
Luxurymarket in china
32 pages (8000 words) , Download 1
International Management: Examining the Impact of CSR and CA on Consumers’ Behaviour and Intention to Purchase Luxury Clothing in China Total Number of Words: 8,002 Executive Summary Several studies strongly suggest that effective CSR initiatives can create a positive impact on the public consumers’ behaviour particularly with regards to their intention to purchase the product…
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Attitude Towards Credit Card And Financial Awareness
Attitude Towards Credit Card And Financial Awareness
36 pages (9000 words) , Download 1
The paper "Attitude Towards Credit Card And Financial Awareness" describes that there are three potential influences that will impact the credit card behavioral patterns of Chinese university students: financial awareness, attitude, and social demographics…
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A study of Relationship Among Visitors Experience, Travelling Motivation, Destination Image, Service Quality, Satisfaction an

A study of Relationship Among Visitor's Experience, Travelling Motivation, Destination Image, Service Quality, Satisfaction an

98 pages (24500 words) , Download 2
Chapter 1 Introduction 1.1 Rationale The 21st century is characterised by quite many people focusing on more on family travelling and tours than they do individual visits. The reason for this state of affairs is that modern society and lifestyle is characterised by long working hours, in far off places, away from home…
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Buyer Behavior - Theoretical and Empirical Foundations

Buyer Behavior - Theoretical and Empirical Foundations

6 pages (1500 words) , Download 1
This paper 'Buyer Behavior - Theoretical and Empirical Foundations" focuses on the fact that the theory of buyer behaviour is made up of several variables, this includes exogenous variables, input variables, and output variables. Exogenous variables involve the importance of the purchase. …
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Service Experience: EBay
Service Experience: EBay
8 pages (2000 words) , Download 1
In the paper “Service Experience: EBay” the author analyzes the level of satisfaction that customer experiences from an online ecommerce marketplace EBay. EBay is one of the world’s largest and leading ecommerce companies, offering hundreds of millions of people the chance to buy, sell and pay online…
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Celebrity endorsement in the womens fragrance market and its impact upon consumer behaviour

Celebrity endorsement in the womens fragrance market and its impact upon consumer behaviour

36 pages (9000 words) , Download 1
One of the commonly used advertising methods is that of celebrity endorsement, which purportedly increases sales of products due to the attraction of the celebrity image associated with the product or service. This study examines whether celebrity endorsement is effective and…
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Islamic Finance
Islamic Finance
2 pages (500 words) , Download 1
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This is because the world is advancing in technology, which requires the Islamic Finance to upgrade their systems in accordance with new inventories thus thriving not only in their respective regions but…
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Explore the different types of media domestication using Roger Silverstones media domestication theory

Explore the different types of media domestication using Roger Silverstone's media domestication theory

14 pages (3500 words) , Download 1
The feedback on the adaptations sends final to the innovation processes across industry through shaping the subsequent generation for various services and technologies…
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Measuring National Identity for the U.A.E National and Resident Consumers
Measuring National Identity for the U.A.E National and Resident Consumers
35 pages (8750 words) , Download 1
Dmitrovic and Vida (2010) have identified gaps in the literature and report that there is a paucity of research on national identity and its consequences for consumer behaviour and marketing decisions. One such gap…
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Research Project
Research Project
20 pages (5000 words) , Download 3
In today’s global business environment, managers must consider strategies that will give a business competitive advantage and provide their respective firms with an identity and reputation that attracts desirable and profitable customer segments. As a manager, how to develop…
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The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds United Ki

The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds United Ki

64 pages (16000 words) , Download 2
The Role of Advertising and Branding Within the Laptop Industry and Its Effects on Consumer Purchase Decision in Leeds, United Kingdom Abstract Objective: The objective of the paper was to identify the role played by advertising in creating a strong impact on the aspect of brand loyalty by influencing brand preference and brand awareness that in turn signifies the consumer buying behaviour to a large extent…
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Land law
Land law
7 pages (1750 words) , Download 1
1: Introduction The extent of potential legal rights in the Property will depend on the nature of the right (whether equitable or non-equitable) and as the Property is registered, the provisions of the Land Registration Act 2002 (“LRA1). The LRA sets out the requirements regarding registration of third party rights and the extent to which such rights bind the interests of the purchaser…
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Clinical Information System Evaluation
Clinical Information System Evaluation
12 pages (3000 words) , Download 2
The focus of the research is on the elements which would enable greater understanding of hospital internet technology motivations. This is due to the perceived under application and misapplication of hospital information technologies (HIT) and the patient safety outcomes which are a result…
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International Legal and Ethical Issues in Business
International Legal and Ethical Issues in Business
5 pages (1250 words) , Download 2
Part 1 Essentials of a Valid Contract In a perfect business world, a contract will serve as basis for execution of certain agreed-upon conditions and will act as a mechanism to prevent and settle disputes and litigation. Fundamentally, a contract is an agreement to do or not to do something…
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Consumer Behavior - The Major Stages Involved In the Consumer Decision-Making Process
Consumer Behavior - The Major Stages Involved In the Consumer Decision-Making Process
18 pages (4500 words) , Download 3
This paper "Consumer Behavior - The Major Stages Involved In the Consumer Decision-Making Process" focuses on the fact that consumer behaviour is one of the most important subjects especially in the field of marketing. It mainly deals with the study of how people choose to buy a certain product. …
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Consumer behaviour
Consumer behaviour
20 pages (5000 words) , Download 2
Consumer behaviour is a complex matter for investigation, dealing with multi-faceted inherent characteristics of buyer segments and external influences that will predict consumption actions. However, understanding consumer behaviour is a primary requirement for successful…
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Issues Can Arise with the Merge of Two Companies or Acquisition

Issues Can Arise with the Merge of Two Companies or Acquisition

8 pages (2000 words) , Download 1
Merger and acquisition process can give rise to various issues or problems creating a significant impact on the achievement of the objectives determined by the organization. Based on a similar perception, this paper is about the issues which arise with the merger or acquisition of the two companies…
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