3 pages (750 words)
, Download 1
... Marketing Management Starbucks Assignment) Starbucks Starbucks is the largest coffeehouse chain in the world with 16120 stores and an annual income of US $ 10,383 billion. Their products vary from brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, mugs and coffee beans. In addition, they market films, books, and music through Starbucks Entertainment division and Hear Music. The company was established in 1971 by Jerry Baldwin, Zev Siegel and Gordon Bowker. In 1981 Schultz joined the company as the head of marketing. As Thompson and Strickland (n.d.) state, in 1983, on a trip to Milan, Italy, Schultz visited a number of espresso bars and hit upon the idea of starting the...