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Essays on marketing mix

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Marketing mix

6 pages (1500 words) , Download 8
The concept of marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response (Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers…
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Marketing Mix

6 pages (1500 words) , Download 3
The elements of the marketing mix are also known as the marketing tactics which basically bring forward the issue of marketing ideology in the real sense. The marketing mix is composed of 4P’s which are known as the Product, Price, Place and Promotion. The concept of the…
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Marketing Mix

8 pages (2000 words) , Download 7
The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits. …
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Marketing mix

11 pages (2750 words) , Download 4
(2006). The marketing mix re-visited: Towards the 21st century marketing. Journal of marketing management, 407-438. By reviewing several past publications regarding the marketing mix being adopted and their suitability to the changing…
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Marketing Mix

4 pages (1000 words) , Download 4
A lot rides on a company's marketing mix: On the strategic choice of product, price, promotion and place depends the success or failure of the enterprise. These four Ps are the basic tools of marketers everywhere. "Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market" (Kotler 15).
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Marketing Mix

6 pages (1500 words) , Download 3
This paper intends to provide a description of the various elements of the marketing mix. In addition, it will describe how each of the four elements affects the development of Kellogg’s marketing strategy and tactics as an organization, and lastly how each element is implemented. …
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Marketing Mix

3 pages (750 words) , Download 2
Marketing Mix Table of Contents Elements of Marketing Mix 3 Product 3 Price 3 Place 4 Promotion 4 Marketing Mix and Ford 4 References 6 Elements of Marketing Mix ‘Marketing mix’ is certainly the most significant concept in the world of marketing. According to expert like Philip Kotler, marketing mix is referred to a set of controllable and tactical tools that are properly blended by the firm to create the response that it wants to create from the target market (Kotler, 2008, pp…
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Marketing Mix

4 pages (1000 words) , Download 3
Table of Contents Introduction 2 1. Tasks a. Review of the marketing mix 2 b. Discussion of the pre-launch plan. 2 c. Objectives of the marketers 2 d. Pre-launch activities pre-launch activities 3 e. Elements of the Marketing Mix being focused and missing 3 g…
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Marketing mix

4 pages (1000 words) , Download 4
He should be able to identify customers needs and chart out a program to satisfy them. At the same time he should have the organizations…
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Marketing Mix

5 pages (1250 words) , Download 2
These four variables help the managers in an organization to develop appropriate key decisions essential for smooth running of any…
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Marketing Mix

1 pages (250 words) , Download 1
Free
Marketing is done with the aim of increasing the sales of a product, good or service, or encouraging the brand. The success of a marketing strategy depends largely on the…
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Marketing Mix

4 pages (1000 words) , Download 1
Marketing mix refers to a combination of four main components of marketing that provide an integrated approach to marketing. Also known as the 4Ps pf marketing, these four elements are Product, Price, Promotion and Placement (or Distribution) (NetMBA.com, n.d.)…
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Marketing mix

2 pages (500 words) , Download 1
Free
After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We…
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Marketing Mix

6 pages (1500 words) , Download 2
Marketing Mix Table of Contents 1.0 Introduction 3 2.0 Product 3 2.1 Features that Customers Care the Most 4 2.2 Features of Samsung LED TVs vs. Features of its Competitors 4 2.3 Consumers’ Criteria of Choices and Use of LED TVs 5 2.4 Branding of Samsung LED TVs 6 3.0 Price 6 4.0 Place 7 5.0 Promotion 9 6.0 Conclusion/Recommendation 11 References 12 1.0 Introduction The research paper is designed to review the marketing mix of the product “LED Television” produced by the company “Samsung”…
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Marketing Mix

1 pages (250 words) , Download 1
Free
This essay "Marketing Mix" analyze that successful businesses often employ certain marketing strategies which aim at improving their products to their prospective consumers. This paper will examine various marketing procedures for different Products…
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Marketing Mix

4 pages (1000 words) , Download 1
Established in the year 1937, the National Gallery of Art serves as United States collection of fine arts located in the Washington DC with a population of 658, 893. The National Mall houses the museum, and it has been split into the West and East Buildings (White 23). The…
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Marketing Mix

1 pages (250 words) , Download 1
Free
Price – At McDonalds the price of a product may change from one outlet to another as it is affected by the location of the outlet also because there are different franchisees. A pricing strategy for the low fat blueberry muffin should be such that it is consistent at every…
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Elements of Marketing Mix

6 pages (1500 words) , Download 2
The focus of this paper is on a combination of product, price, distribution and promotional efforts that are referred to as ‘Marketing Mix’. ‘Marketing Mix’ comprises a set of controllable variables, which can be utilized by a firm so as to influence the purchasing behavior of a potential buyer…
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The Marketing Mix

2 pages (500 words) , Download 2
Free
Unlike other chips, which are made from potatoes, the Sun Chips comprise of corn and wheat. Evidently, Pepsi has exhibited expertise in marketing its products…
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The Marketing Mix

13 pages (3539 words) , Download 1
The paper presents that marketing is a subject, dealing with numerous functions by giving stress for the accomplishment of the organizational objectives and providing utmost satisfaction to the customers. In order to achieve stipulated objectives, it is essential to implement marketing strategies…
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Ryanair Marketing Mix Analysis

11 pages (2750 words) , Download 4
Ryanair has surprised the legacy air carriers in Europe over the past few years through a superior competitive mix of attributes. The simple statement about Ryanair's success is that they underpriced the competition. The true story is more complex, as being a low-cost airline in Europe is no longer the sole differentiator needed.
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Marketing Mix Project

6 pages (1500 words) , Download 3
The purpose of marketing is to convey to customers what the company has to offer and how it is better and distinctive than its alternatives (Brooks & Simkin (2012). Generally, it directs the company to understand the procedure of building and selling value to the customers…
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The Extended Marketing Mix

8 pages (2000 words) , Download 2
The paper “The Extended Marketing Mix” evaluates the marketing mix, which is designed to properly channel the various resources that are put into the production and marketing of a certain kind of product. The marketing concept forms the basis of this field…
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Marketing Mix Presentation

2 pages (500 words) , Download 1
Free
The aim of the paper “Marketing Mix Presentation” is to discuss marketing mix, which incorporates a set of controllable, tactical marketing tools that a particular company applies to meet a desired response from the target market…
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THE MARKETING MIX: PRICE

4 pages (1000 words) , Download 2
This is because the volume of profit and revenue depends upon the pricing strategy of any company. There are various types of pricing strategies in the business which is based…
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Proctor & Gamble Marketing Mix

6 pages (1500 words) , Download 2
Proctor & Gamble began its operations as a partnership company a way back in 1837 and in the span of 175 years became a largest consumer packaged goods manufacturing and marketing company in the world…
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Motivation and Marketing Mix

10 pages (2500 words) , Download 1
This paper focuses on the motivation theories of Taylor and Maslow and the marketing mix. The author highlights the benefits of having a motivated workforce, benefits of using different motivation approaches the detailed analysis of the marketing mix's pros and cons…
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Marketing mix strategy

3 pages (750 words) , Download 3
Marketing Mix Strategy Table of Contents Recommended Marketing Mix for V 3 Product 3 Price 4 Place 4 Promotion 5 References 6 Recommended Marketing Mix for V Marketing mix is perhaps the most basic and significant concept in marketing. The four major components of marketing mix are product, place, price and promotion (four Ps).1 Each and every organization has to focus on these four components of marketing mix in order to perform well for a long period of time…
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The Marketing Mix: Products and Brands/Marketing Mix: Distribution Channels/

1 pages (250 words) , Download 2
Free
A brand has several building blocks including the logo, slogan, brand’s position, and experience. One of the benefits associated with branding is that it improves the image of a company. It also…
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The Marketing Mix

12 pages (3000 words) , Download 3
The marketing mix is a planned package that makes up the product or service offered to the market aimed at supporting the company reach its target market and sales objectives…
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Analysis of Marketing Mix

9 pages (2250 words) , Download 3
This paper discusses an investigation of two major business organizations in Australia-Qantas Airways Limited and Commonwealth Bank. A brief profile of each company will be given. This paper looks at how they tailor their marketing mix to serve their target markets…
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Marketing Mix & Marketing Mix Planning with Nutritional Supplements

2 pages (500 words) , Download 3
Free
A marketing mix plan involves a combination of tools and strategies that business people make use of in marketing their products and services (Evans & Wurster, 1997). The development of an effective marketing mix plan depends on the type of the product or service available…
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Marketing mix and tool

12 pages (3000 words) , Download 1
MARKETING MIX & TOOLS Introduction Marketing Mix is among the most basic ideas in marketing. For drawing customers, all companies have to focus on four basic building blocks - Product, Price, Place, and Promotion…
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International Marketing Mix

14 pages (2000 words) , Download 1
The aim of the paper “International Marketing Mix” is the development of an international strategy for the marketing of the crystal produced by Tutbury – a British manufacturing company. Tutbury is a family owned business that churns out the highest quality of cut glass and allied products…
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Marketing Mix Paper

5 pages (1250 words) , Download 1
Marketing mix paper Abstract The study includes the marketing strategies of Apple Inc. for its different products. Apple is well known for its mater piece designs and high product quality. It is a market leader of electronic gadgets. The company has gifted the world with many of its innovative products such iPod, iPad, Mac Air book, iTunes, etc…
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The International Marketing Mix

12 pages (3000 words) , Download 2
This paper highlights the current marketing strategies at PepsiCo for targeting a wide variety of international consumer demographics and assesses the various strengths and weaknesses at the company in its marketing approaches…
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Tesco's Marketing Mix Plans

8 pages (2606 words)
Nobody downloaded yet
This case study "Tesco's Marketing Mix Plans" gives a detailed study about its marketing mix plans is required to come to a conclusion regarding the allegations and their effect on its brand image. …
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Marketing Mix Recommendations

5 pages (1250 words) , Download 2
Marketing Mix Recommendations Table of Contents Executive Summary 3 Product Recommendation 4 Price Recommendation 5 Place Recommendation 6 Promotion Recommendation 7 Works Cited 7 Executive Summary For every single business, whether it is small or big needs to have a sound marketing strategy in order to meet the objectives of business…
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Exploring the Marketing Mix

20 pages (5000 words) , Download 1
We covered some of the important areas of the branding concept, including the benefits of branding, the way brands work, a successful brand, ‘The Battle of the Brands’ and the brand development options. The rules or basic…
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Analysis of Marketing Mix

8 pages (2000 words) , Download 1
 This paper discusses the planning structure of marketing. Products define the success of a business, and product development is vital for accomplishing the business mission. The paper analyses identifying customer needs, test new product lines, and product information to be used in the field…
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The Marketing Mix: Price

3 pages (750 words) , Download 1
Running Head: PRICING DECISION Pricing Decision Customer Inserts His/her Name University Name The concept of marketing mix is the foundation of the marketing concepts of all the organizations. The basic business functions revolve around the strategies and objectives formulated by the businesses…
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Marketing Mix Stimuli

15 pages (3750 words) , Download 1
The researcher of this study has selected detergent as a product category to analyze marketing mix stimuli. The researcher will use the renowned detergent brand ‘Ariel’ manufactured by Proctor & Gamble to analyze the cognitive response of the consumer. …
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Marketing Mix: Coca Cola

8 pages (2000 words) , Download 3
This paper “Marketing Mix: Coca Cola” seeks to evaluate challenges of Coca Cola in terms of promoting Coke to millions of loyal fans worldwide. Playing with the psyche of anxious and upbeat teenagers, a sense of urgency has been created among Coke fans to consume the drink…
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The Restaurants Marketing Mix

10 pages (2500 words) , Download 2
 This paper "The Restaurant’s Marketing Mix" brings together suggestions for the restaurant’s marketing mix by which it will attract its clientele and compete against the other Italian restaurants within a comparable niche segment while differentiating its service. …
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The Marketing Mix: Promotion

2 pages (500 words) , Download 3
Free
The purpose of this paper is to provide a critical analysis of the introduction of the marketing strategy as employed by Coca-Cola for the launch of Coca-Cola Blak in the U.S. Market. The format that this paper will utilize is to first identify a little information about the…
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Marketing Mix of Walmart

8 pages (2000 words) , Download 1
The current case study "Marketing Mix of Walmart" draws all the marketing mix that can provide the companies to organise a wide range of services and to develop its brands of product. The focus of the report is to show via a case study of Wal-Mart what marketing is…
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Marketing Mix Strategies

12 pages (3000 words) , Download 1
This paper describes how the Marketing Campaign will solve problems with Drinking. Also will describe how the Idea is to be positioned in the market, what Marketing Strategies will be adopted, how the idea will be presented, what desired behavior does it expect from the Target Market…
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The marketing mix

6 pages (1500 words) , Download 1
The product strategy really assists firms to draw focus to the product and consumer attributes and thereby gain a great control over target…
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Marketing Mix Analysis

4 pages (1000 words) , Download 2
Marketing Mix Analysis Table of Contents Distribution (Place) Strategy 4 Marketing Channel Format and Intermediaries 4 Wholesale Channel 4 Online 4 Factors Affecting the Distribution Channel 5 Competitors 5 Regulation 5 Technology 6 Consumer 6 Product Type 6 Economic 6 Company Strength and Culture 6 Social 7 Pricing Strategy 8 Pricing Constraints and Objectives 8 Demand and Revenue 9 Cost Volume and Profit Relationships 10 Approximate Price Level 11 Quoted Prices 11 Special Adjustments 12 12 References 13 Bibliography 15 Distribution (Place) Strategy Lululemon Athletica believes that their “vertical retail distribution” strategy distinguishes them from their competitors…
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The Concept Of Marketing Mix

8 pages (2000 words) , Download 1
Marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and managing customer relationships. The paper "The Concept Of Marketing Mix" discusses marketing concepts as one of the important aspects of marketing…
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