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Essays on importance of marketing in organizational success

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Examples List on Importance Of Marketing In Organizational Success

Marketimg
Marketimg
3 pages (750 words) , Download 1
Marketing The growing competition among the companies has increased the importance of marketing in businesses. Following are the two definitions of marketing. Kotler (2008, pp.5) defines marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return”…
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Importance of Marketing for Organization Success

Importance of Marketing for Organization Success

9 pages (2250 words) , Download 2
The author of the paper states that the newly emerging philosophy created by the scholars working in the several major universities suggested that the core of the success in the marketing is to identify and understand what exactly the customer needs. …
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Developing Marketing Capability

Developing Marketing Capability

8 pages (2000 words) , Download 2
Developing Marketing Capability [Instructor Name] Developing Marketing Capability Introduction Marketing has become a very essential element of any business as it acts as the path between the company and its customers. With the change in corporate trends and environment, the need for reaching the customers and presenting company’s product has grown substantially…
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Marketing Planning as an Essential Foundation for Marketing Success

Marketing Planning as an Essential Foundation for Marketing Success

6 pages (1500 words) , Download 1
This essay talks that planning the marketing strategy, however, allows an organization to control processes and create evaluative methodologies for refining its message, its markets, and its goals. Marketing planning is an essential foundation for the success of a business…
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Strategic marketing communications

Strategic marketing communications

6 pages (1500 words) , Download 1
Starting off it is imperative that one understands what communication basically means and what kinds of processes are there in an organizational environment. Communication is the basic tool through which we get messages across to other people so that they can have a clear idea of the perspectives that we hold, in an organizational environment it is all the more important because as managers, communication is perhaps the only tool one could use to direct subordinates and get the message to the higher authorities…
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Marketing

Marketing

4 pages (1000 words) , Download 1
The authors, Mary Jo Hatch and Majken Schultz in this article describe the theme of how organizational culture plays an omnipresent role in the functioning of the organization, helping it create a common and workable identity and image. The main intent of the authors is to…
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Major Theoretical Logic in Global Marketing

Major Theoretical Logic in Global Marketing

9 pages (2250 words) , Download 2
An essay "Major Theoretical Logic in Global Marketing" claims that when industry conditions demand a firm to achieve economies of scale and cross-market integration, the firm needs to pursue a global marketing strategy (Jain 1989; Samiee and Roth 1992)…
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Purpose of strategy

Purpose of strategy

9 pages (2250 words) , Download 2
Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage within an organizational structure. Each strategy the firm uses specifies desired outcomes and how they are to be achieved…
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Sales Force Compensation
Sales Force Compensation
5 pages (1250 words) , Download 1
In the paper “Sales Force Compensation” the author analyzes the provision of a total rewards program, which has been the centerpiece of organizational success. Total rewards program refers to all the tools that are available to the employer…
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The process of organizing

The process of organizing

12 pages (3000 words) , Download 1
The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer."
Marketing is total system of business activities designed to plan, price, promote, and distribute want- satisfying products to target markets in order to achieve organizational objectives…
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Strategic Management business organization

Strategic Management business organization

5 pages (1250 words) , Download 1
Strategic management is nonetheless one of the most crucial areas for business entities. Devising, implementing, and executing a company's strategy have become top priority managerial tasks in any business organization. Stated simply, strategic management is the process of clearly defining a business organisation's goals and objectives while assessing its resources and strengths in order to formulate and execute strategies…
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Internal Marketing

Internal Marketing

12 pages (3000 words) , Download 3
Internal marketing (IM) is a special kind of process, which is termed as an ongoing process, which only occurs strictly within an organization and within a company where all the different kind of functional process aligns and are switched and committed to a particular task…
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What are the causes of organisational change and is organisational change necessarily good

What are the causes of organisational change and is organisational change necessarily good

8 pages (2000 words) , Download 1
Changes occur in our daily basis, things that were use previously are disappearing. Additionally, there are some gadgets that are vital currently yet it was not there a few decades ago. For…
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Service Quality and Marketing Performance in Business to Business Markets

Service Quality and Marketing Performance in Business to Business Markets

18 pages (4500 words) , Download 2
The current study "Service Quality and Marketing Performance in Business to Business Markets" is based on the analysis of business to business (B2B) marketing relationship of hypothetical plumbing service providing company known as Saxon Plumbic Services London Ltd…
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The Water Cube Project: Arup Project Management
The Water Cube Project: Arup Project Management
8 pages (2000 words) , Download 2
This case study outlines the Water Cube Project: Arup Project Management. This paper demonstrates the evaluating success in planning, features, and history of construction, success in monitoring and control…
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HRM and Marketing

HRM and Marketing

5 pages (1250 words) , Download 1
Marketing from a management perspective is a different subject. It considers two perspectives. First, marketing must be regarded as a major viewpoint, a focus, or a purpose of the total business. Second, marketing must be viewed in terms of managing the activities of the marketing department…
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Success and Excellence in Business

Success and Excellence in Business

4 pages (1000 words) , Download 1
This paper "Success and Excellence in Business" discusses the application of each virtue as it is interpreted and utilized in the business sector. Going further, each application also generates five ways in which a business organization can achieve excellence and success. …
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Professional and organisational Development
Professional and organisational Development
12 pages (3000 words) , Download 1
Professional and Organisational Development Table of Contents Introduction 3 Organisational Development Approaches of a Group of Organisations in Automobile Industry 5 Ford Motor Company 5 General Motors 7 Toyota 8 Evaluation 10 Conclusion 15 References 16 Introduction Organisational development (OD) is a wide area of research and practice in order to expand the knowledge and efficiency of the people to accomplish their organisational goals…
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Development of organisational capability at SISCO

Development of organisational capability at SISCO

14 pages (3500 words) , Download 1
The company is into offering communication systems and other application integrated produces which are usually used in many industries globally. "SISCO's mission is to provide world-class, real-time communications and integration solutions to OEM and end-user customers in the energy utility, manufacturing, and other vertical industries based on open internationally accepted standards (SISCO, 2009)."
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Business Research Issues and Analysis: Advantages and Disadvantages of E-marketing

Business Research Issues and Analysis: Advantages and Disadvantages of E-marketing

14 pages (3500 words) , Download 2
The research looks into the advantages and limitations of eMarketing. Much was said about these aspects of marketing but a few so far looked into the benefits and limitations derived from it. The findings showed that e-Marketing refers to the application of marketing techniques via electronic media. …
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The Greatest Challenge Facing Organizational Behavior

The Greatest Challenge Facing Organizational Behavior

6 pages (1500 words) , Download 2
The paper "The Greatest Challenge Facing Organizational Behavior" discusses that routine allocation of workers as resources will fall short of the required goals of the future. New methods of quantifying skills, abilities, and knowledge must be integrated into a new way of planning. …
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Importance of Proper Communication for the Success of Marketing Strategy

Importance of Proper Communication for the Success of Marketing Strategy

13 pages (3250 words) , Download 1
The paper "Importance of Proper Communication for the Success of Marketing Strategy" states that few of the prime objectives to be achieved by the Smiths Group are that of increased market share and increased revenue. Marketing communication plays important role in meeting towards such objectives…
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SUCCESSFUL INDIVIDUALS WITH HIGH LEVELS OF JOB SATISFACTION

SUCCESSFUL INDIVIDUALS WITH HIGH LEVELS OF JOB SATISFACTION

9 pages (2250 words) , Download 1
SUCCESSFUL INDIVIDUALS WITH HIGH LEVELS OF JOB SATISFACTION
Introduction
Job satisfaction is a topic that has been discussed in several human resource and labour related literature. …
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Consultancy Skill and Organisational Change
Consultancy Skill and Organisational Change
13 pages (3250 words) , Download 1
Change is an organisation is a fundamental reality. In most firms, change is described as the process of shifting to a better position. Since change is a common event in organisations, companies are expected to provide concrete plans to anticipate such occurrences. …
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Effective Management of Organizational Change

Effective Management of Organizational Change

12 pages (3000 words) , Download 2
The author of the paper describes the guidelines for effectively managing organizational change through strategic management and organizational development theories such as the management of the accrued benefits and realizations from the change, devising and effective training and education. …
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