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Essays on case study - energy drink industry

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Examples List on Case Study - Energy Drink Industry

Brand Development
Brand Development
8 pages (2000 words) , Download 1
The name Red Bull was derived from an Austrian carbonated soft drink and has become a recognisable brand in the market. From its humble beginnings, the product has become an important product in the industry of beverages. The product has been sold in 120 countries and it was estimated that approximately 2 billion cans were sold…
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Potential Internal Strengths of Red Bull
Potential Internal Strengths of Red Bull
10 pages (2500 words) , Download 1
This paper "Potential Internal Strengths of Red Bull" focuses on the fact that to enable us critically evaluate the strategic development of Red Bulls product and marketing strategy we shall use a combination of SWOT, PESTLE analysis and Porter’s five competitive forces that shape strategy. …
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Launching Energy-R
Launching Energy-R
20 pages (5000 words) , Download 1
This paper, Launching Energy-R, declares that marketing is one of the most prominent constituents of business dynamics. It is integral to the operations of the firms and is regarded as one of the chief functions of the organization, amongst other departments…
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Product Strategy - Samson Energy Drink

Product Strategy - Samson Energy Drink

8 pages (2000 words) , Download 1
 This case study "Product Strategy - Samson Energy Drink " discusses to diversify of SED into energy drink primarily for those who engage in early morning exercise sessions. The study analyses product name, market segmentation, research process, pricing strategy…
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Sport and Energy Drinks

Sport and Energy Drinks

6 pages (1500 words) , Download 2
The paper presents developing new, innovative products assigns a competitive edge to the company treading new waters first. The remaining competitors are forced into revising their marketing mix by the other company in order to keep up and retain market share in the product sector…
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Competition in Energy Drinks

Competition in Energy Drinks

5 pages (1250 words) , Download 1
The entry of beverage producers into new geographical markets and diversified portfolios of beverages by these companies support…
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Case Study-COMPETITION IN ENERGY DRINKS

Case Study-COMPETITION IN ENERGY DRINKS

4 pages (1000 words) , Download 1
Competition in energy drinks Name Institution Energy drinks or rather beverages range from cold to hot, sugar to sugar free, and those that contain carbon dioxide to those that do not have. The key players in the market must apparently scan the entire market and set long-range plans that will enable them acquire worthwhile market segments…
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Britvic Plc and the UK Soft Drink Sector

Britvic Plc and the UK Soft Drink Sector

15 pages (3750 words) , Download 1
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The author of this study "Britvic Plc and the UK Soft Drink Sector" delves into the highlighted areas and provides background information to support the recommendation that Britvic plc is equipped to handle these new developments at minimal risk and financial outlay.  …
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The Contemporary Hospitality Industry British Food and Drink Trends

The Contemporary Hospitality Industry British Food and Drink Trends

7 pages (1750 words) , Download 1
This paper "The Contemporary Hospitality Industry British Food and Drink Trends" focuses on the fact that the food and drink industry is developing day-by-day with new innovation and advanced technologies. The future trend of food and drink industry is bright. …
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Alternative Beverages Industry

Alternative Beverages Industry

5 pages (1250 words) , Download 1
Alternative Beverages Industry Name Institution Date Alternative Beverages Industry Introduction At the beginning of the second millennium, a new trend emerged as beverage companies diversified into production of alternative beverages in order to increase their market share…
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Macro and Competitive Environment of the Non-Alcoholic Redbull Cola in the UK Market
Macro and Competitive Environment of the Non-Alcoholic Redbull Cola in the UK Market
6 pages (1500 words) , Download 1
The paper "Macro and Competitive Environment of the Non-Alcoholic Redbull Cola in the UK Market" highlights that Redbull Cola needs to adopt innovatively and mix market strategy for its soft drinks to meet the challenges from its rival companies in the global market…
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The GlaxoSmithKline Company

The GlaxoSmithKline Company

12 pages (3000 words) , Download 1
GlaxoSmithKline Company is a company that is based in Britain and it deals with healthcare, biological products together with the pharmaceutical products. The company is also research based and it has a very wide portfolio of the pharmaceutical products which cover the CNS, anti-infectives, respiratory as well as the vaccine products…
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Management Research Project & Presentation
Management Research Project & Presentation
32 pages (8000 words) , Download 2
This discussion, Management Research Project & Presentation, outlines that obesity is an issue that is prevalent in most countries and organizations are trying different means to help society. Life expectancy has increased and every individual is vying for a healthy lifestyle…
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Electric Power Industry in the UK

Electric Power Industry in the UK

7 pages (1750 words) , Download 1
The paper 'Electric Power Industry in the UK' presents a scan of external macro-environment factors within which the industry operates and can be expressed. Political factors involve governments’ legal issues and regulations both formal and informal regulations under which the power industry…
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External and Internal Environments of the Coca Cola Company
External and Internal Environments of the Coca Cola Company
7 pages (1750 words) , Download 1
This paper aims at studying the environment in which the Coca Cola company operates, evaluating its core competencies. The Coca Cola Company is one of the largest organizations in the world in the beverages industry. Recommendations have been made on the basis of the results obtained from the study. …
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Coca Cola: The International Strategy
Coca Cola: The International Strategy
7 pages (1750 words) , Download 2
This paper "Coca Cola: The International Strategy" discusses Coca Cola that has earned a huge reputation in providing non-alcoholic beverage concentrates and syrups in the world. Coca Cola has been paying great attention to different cultures and people about what they want to drink…
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Launching and Commercialisation of Tropical Health Drink

Launching and Commercialisation of Tropical Health Drink

8 pages (2000 words) , Download 1
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As the paper "Launching and Commercialisation of Tropical Health Drink" outlines, since it was founded in 2005, Tropical Coffee House (TCH) has become one of the most preferred small-sized establishments for people who like to blend unique leisure experiences with the art of healthy living. …
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Coca Cola
Coca Cola
20 pages (5000 words) , Download 3
Executive summary There are 22477400 people in Australia living in eight different regions. This provides sufficient market for the soft drink manufacturers in Australia. Australian consumers consume about 2.75 billion litres of soft drinks and each Australian drinks about 119 litres of non-alcoholic beverages annually…
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Red Bull GmBH
Red Bull GmBH
10 pages (2500 words) , Download 1
This essay stresses that truly a global brand, Red Bull GmBH is consumers’ envy when one holds a can. It is truly a distinctive product that makes it unique amidst numerous brands across markets. The reason being, its strong marketing and advertising skills of the company…
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The Impact of IT on the Hotel Industry

The Impact of IT on the Hotel Industry

12 pages (3000 words) , Download 1
In the paper “The Impact of IT on the Hotel Industry” the author focuses on the hotel industry, which encompasses companies which offer accommodation, recreation, and entertainment services. The industry is crucial to a country’s GDP and also greatly impacts on the employment levels in a country…
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Marketing Plan Red-Bull Chewing Gum
Marketing Plan Red-Bull Chewing Gum
9 pages (2250 words) , Download 1
This study "Marketing Plan Red-Bull Chewing Gum" discusses the most realistic way of promoting and advertising an innovating chewing gum by the company Red Bull. The study considers a strategic marketing plan for advertisement and to reach to the target audience…
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Organisations Management at Coco-Cola
Organisations Management at Coco-Cola
8 pages (2000 words) , Download 1
This paper provides an analysis of the organisations management at Coco-Cola. It has become the most valuable brand in the world. Not only coke it also manufactures many other flavors of soft drinks like Fanta, Sprite, ready to drink coffee, juices, etc…
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Ethical Energy

Ethical Energy

7 pages (1750 words) , Download 1
This paper "Ethical Energy" presents the energy crisis as one of the most important issues the modern world is facing. Though we have a lot of energy sources, most of them cause environmental pollutions and hence we have to concentrate more on the nonpolluting energy sources…
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Diageo-Marketing
Diageo-Marketing
11 pages (2750 words) , Download 2
This essay describes the marketing of the Diageo company, that is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers in the current business conditions, that are highly competitive. …
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The Evaluation of Coca-Cola Company
The Evaluation of Coca-Cola Company
8 pages (2000 words) , Download 1
This paper gives an evaluation and an analysis of The Coca-Cola Company. It gives historical information about the company. Again, it analyses the financial standing, the competitors, business ethics, and characteristics of the business of the company…
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1 - 25 results of 500 items
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