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Essays on brand extension

The Brand extension is one of the most popular assignments among students' documents. If you are stuck with writing or missing ideas, scroll down and find inspiration in the best samples. Brand extension is quite a rare and popular topic for writing an essay, but it certainly is in our database.
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What is an Brand Extension?
Brand Extension is a type of students written assignments that requires several steps to be completed.
  • Perform a thorough research on the topic
  • Create an outline
  • Write the initial draft
  • Revise the text, rewrite it
  • Edit the text, proofread it and apply the formatting

How can an Brand Extension be written faster?


Typical Brand Extension would take you 3 to 6 hours to complete. That includes 2 hours of thorough research, 30 minutes for creating an outline, 2 hours of writing, and 1,5 hours for editing, proofreading and proper formatting.
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5 reasons to use Brand Extension examples
  • Ideas. By downloading several Brand Extension papers you’ll get a multiple choice of ideas to elaborate in own essay. Don't reinvent the wheel. Go through several essays uploaded by other students and grab the best ideas.
  • Time. Several relevant essays downloaded from our database work as a couple hour research on the topic. Think of it. Students have already gone through the massive amount of bibliography and have already written about the main points in own essays. Reading those essays would take 75% less time and provide you with same amount of information. Profit!
  • Example. Got lost in front of a blank page? Don’t know how to start your essay? Wonder what are the best arguments to include? Take one of the essays from our database and follow its guide. Analyze how others completed same type of work to create a masterpiece.
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  • Inspiration. The most powerful instrument in essay writing. Get inspired by wonderful essay samples from our database. Grab best ideas, elaborate in own essay and forget about the struggle of starring at a blank page and not knowing how to start.

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Examples List on Brand Extension

Brand Extension

Brand Extension

5 pages (1250 words) , Download 3
In this short essay, the author presents a theoretical framework of brand extension and an argument whether the same is a sound growth strategy or else can prove to be disastrous to the existing brands in the event of customers getting confused and getting defocused from the primary competencies of the organization thus leading to their dilution.
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Brand Extension

Brand Extension

3 pages (750 words) , Download 4
Free
Brand extension Name College Course Date Brand extension Coke is one of the world's largest admired brands; it is non-alcoholic beverage and is certainly not a stranger to global marketing. It is now sold in more than 200 countries worldwide. Coke is one of the most recognizable brands on the planet and also owns a large portfolio of share market…
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Contemporary Issue - Brand Extension

Contemporary Issue - Brand Extension

21 pages (5250 words) , Download 1
Marketers have brought out the impact of using one brand as leverage to help expand into a different product. This paper, Contemporary Issue - Brand Extension, aims at discussing the theory of brand extension, taking Georgia Armani as an example…
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Brand Extension Marketing Plan

Brand Extension Marketing Plan

2 pages (500 words) , Download 2
Free
Thus, Clean-So aims to utilize existing Al-Mara brand, as a platform to launch a new product. Although Clean-So seeks to increase its…
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Brand Extension Marketing Plan

Brand Extension Marketing Plan

2 pages (500 words) , Download 1
Free
In the paper “Brand Extension Marketing Plan” the author analyzes the target market segments for the Al-Mara Crème and Soap, which include ladies living within the vicinity of Lavington Green Village and households within the same area. The women in the area belong to the high class segment…
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Brand Extension Marketing Plan

Brand Extension Marketing Plan

2 pages (500 words) , Download 1
Free
The product also majorly targets the females in the area. This is because; Al-Mara is female product. The product also targets young girls and middle aged women. Decision…
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Why do Brand Extension Strategies Fail

Why do Brand Extension Strategies Fail

8 pages (2000 words) , Download 2
Different strategies and techniques are being used by the organisations in order to manage the brands and increase the brand value and worth (Mzungu, Merrilees, and Miller, 2010)…
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Principles of Brand Extension and its Rationales

Principles of Brand Extension and its Rationales

3 pages (750 words) , Download 1
Principles of Brand Extension and its Rationales Abstract Brand extension is one of the factors undertaken by organizations that can determine the success or failure in the market. The paper will explore the meaning and rationales of brand extension. In addition, other related factors and issues will be discussed…
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Branding Concepts, Brand Extension and Multi-brands

Branding Concepts, Brand Extension and Multi-brands

10 pages (2500 words) , Download 2
The paper "Branding Concepts, Brand Extension and Multi-brands" states that the basic parts of the corporate branding strategy like vision, identity, personality and values are not to be changed often as they are the basic components of a company’s brand image…
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Aaker and Kellers brand extension theory

Aaker and Keller's brand extension theory

3 pages (750 words) , Download 1
This short essay presents the perspective of consumers in evaluating brand extensions by a company. The author has presented discussion on the theory by Aaker and Keller (1990) and self perspective about this subject.

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When Brand Power Threatens Brand Extension

When Brand Power Threatens Brand Extension

10 pages (2500 words) , Download 1
This paper under the title "When Brand Power Threatens Brand Extension" focuses on the fact that Virgin Group, a UK based group, was established in 1970 by Sir Richard Branson, who is not only the owner but also a chief director and chairman of this conglomerate. …
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New Product Launch: Brand Extension vs. New Brand Development

New Product Launch: Brand Extension vs. New Brand Development

4 pages (1000 words) , Download 2
This report provides an insightful study of the two strategies for launching a product successfully into the market that is known to be a new brand development and brand extension strategies. The study has been designed to illuminate and emphasize the importance of a brand extension strategy…
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Brand Extension as a Strategy for Reducing Risks

Brand Extension as a Strategy for Reducing Risks

9 pages (2250 words) , Download 1
The paper "Brand Extension as a Strategy for Reducing Risks" discusses that for brands with functional or experiential positioning, the information processed on extension evaluation is product-related, whereas brands with symbolic positioning involve information not related to the product.  …
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The impact of Brand Extension on Brand Personality. Caterpillar and Burger King

The impact of Brand Extension on Brand Personality. Caterpillar and Burger King

46 pages (11500 words) , Download 1
The main objective of this research is to find the brand extension impact on the brand personality of Caterpillar and Burger King in such a way that each dimension of brand personality compared with the variable of brand extension. …
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The Role of Product Feature Similarity and Brand Concept Consistency

The Role of Product Feature Similarity and Brand Concept Consistency

10 pages (2500 words) , Download 1
This paper “The Role of Product Feature Similarity and Brand Concept Consistency” is a critical analysis of the purpose, implementation, advantages, and disadvantages of brand extension. It highlights the brand extension applied by Coca-Cola, Unilever, and GlaxoSmithKline among others…
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Marketing debate

Marketing debate

2 pages (500 words) , Download 1
Free
(Stephenson 2008) With regards to the controversy of applying brand extension, there is a truth behind the fact that brand extension can either cause do good or do more harm on the…
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Giorgio Armanis Brand Diversification

Giorgio Armani's Brand Diversification

27 pages (6750 words) , Download 1
This case study “Giorgio Armani’s Brand Diversification” anticipates about perspectives of the world-famous brand of luxury consumer goods to succeed entering the hotel business, relying on strong positions, successful communication and marketing policies that have been built with customers earlier…
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Global Marketing Management
Global Marketing Management
8 pages (2000 words) , Download 1
[Author’s Name] [Class] 15 July 2011 Global Marketing Management Positioning, Branding, and Competitive Advantage Russian Standard vodka was initially designed to target middle-class and premium segment consumers. With its price exceeding the average price of other vodka brands in the Russian market, Russian standard had a goal to familiarize Russian consumers with superior quality vodka products and show them that Russian vodka manufacturers could deliver a product, which reflected the continuity of Russian alcoholic traditions, while also looking forward into the future…
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Managing the Environment (MEWK3 DQ2)

Managing the Environment (MEWK3 DQ2)

2 pages (500 words) , Download 1
Free
My position is, based on my readings and analysis of brands and branding strategies, brand extensions are an important brand growth strategy. Foremost is that brand is an asset, although it is an intangible one, which needs to be managed by its owner. An asset without being put to use becomes a liability…
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Discuss why brand extensions are an important brand growth strategy

Discuss why brand extensions are an important brand growth strategy

1 pages (250 words) , Download 2
Free
Those against brand extensions believe that due to brand extensions, consumers experience confusion and the manufacturers might lose their focus on their main brand. Today, several products that are…
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International strategies for brand extensions: the road from Russia to the UK

International strategies for brand extensions: the road from Russia to the UK

50 pages (12500 words) , Download 2
Running Head: International Strategies for Brand Extensions International Strategies for Brand Extensions Executive Summary As the world has become a globalized stage, organizations have constantly strived for establishing their image as a global brand…
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Brand management

Brand management

11 pages (2750 words) , Download 1
The company utilizes the motto “Best or Nothing” to describe their cool automobile brands that have attracted many customers across the world. This brand is used for luxury automobiles,…
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Influences Affecting Consumers - Evaluating Basic Marketing Techniques
Influences Affecting Consumers - Evaluating Basic Marketing Techniques
2 pages (500 words) , Download 1
Free
The marketing implications of the theory can be explained through two key elements such as the stimulus generalization and stimulus discrimination. The stimulus…
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Principles of Marketing
Principles of Marketing
2 pages (500 words) , Download 2
Free
This study stresses that A company is endowed with four options from which it can choose which way to develop a brand. A company may choose a brand extension, which involves the use of renowned brands to introduce others to the market; line extension…
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Marketing
Marketing
5 pages (1250 words) , Download 1
According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of international brand.This is achieved through transforming the physical features of a marketing offering in relation to the rivalry…
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1 - 25 results of 500 items
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